HOW SALESPEOPLE SHOULD WRITE PERFECT COLD EMAILS & SCORE MORE SALES
Just like an unwanted guest, a cold email is something that has been sent to your inbox without your prior permission. However, many marketers still believe that cold emails has a relevant space in the marketing books and even consider it as one of the powerful tools to generate leads for your business. To send cold emails, salespeople do a fair research of a qualified list of prospects, confirming the recipient’s email address, company status and their expected challenges against which a proposed solution is made. To create a reach out mechanism, cold emails eat majorly 70% of an average salespeople time in drafting email, sending the template, following up with the prospect, scheduling the meeting and sending proposal. In case, the prospect doesn’t open the email at the first place, the cold email cycle will be hard to implement for getting new leads and businesses. That’s why this blog focuses on solving the challenges of cold emails and how to persuade your prospects to read yo...