How Social Media Marketing influences SMEs in India?
How Social Media Marketing influences SMEs in India? With technology getting advanced in India, social media is covering many sectors that too at a faster rate. Social media adoption was done by Facebook, Twitter, and LinkedIn. We can say that social media is a power booster for marketers, helping them to do meticulous targeting in a very effective and efficient manner. Shifting towards small and medium enterprises in India, traditional media like TV, radio are moving far from their accessibility. This indicates that these traditional media platforms work very well for large organizations. This introduces an important role of social media as well as digital marketing to be the most cost-effective mediums for Small and medium enterprises in India. Let’s imagine if a good adaptation will be done in the field of digital marketing and social media mediums then there will be n number of significant benefits that will arrive at the door of small and medium enterprises in