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Significance of CRM in Aligning the Sales & Marketing Team It’s a well-known fact that the performance of the sales team depends on the marketing team as marketing executives share the sales qualified leads to sales executives. In order to grow the brand name and revenue businesses must ensure perfect alignment between their sales and marketing teams. To achieve this objective CRM – Customer Relationship Management software is proving highly effective in aligning sales and marketing strategies. Once you integrate CRM into the business it enables your sales and marketing team to feel the actual pulse of the sales funnel. It helps the marketing executives to gauge the performance of their email marketing campaigns. On the other hand, it helps sales executives to measure the actual worth of the leads provided by the marketing team. As a result, a transparent sales pipeline is formed with the coordination of both teams that enables sales and marketing teams to formulate better sale