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Showing posts with the label BadBusinessDirectory

How a Bad Business Directory can Ruin Your Business

How a Bad Business Directory can Ruin Your Business A bad business directory refers to an inaccurate list of B2B contacts that affects the overall health of your business. In the market, you may find a plethora of B2B data companies offering database however while buying the data you should be careful enough as it can either make or break your business. Your CRM system can only produce good results if the data injected inside by you is accurate. A company can still manage without CRM however without an accurate business directory it’s almost impossible to get the desired results. Let’s look into a few examples of how an inaccurate business directory hampers your business success: Irrelevant Lead Generation and Low Productivity An inaccurate business directory leads to irrelevant lead generation. This irrelevant lead generation affects your sales and marketing team’s performance as it becomes very crucial for them to contact leads, prospect them and set meetings. It cau