How is Database Marketing considered worth today
How is Database Marketing considered worth today? Database marketing involves gathering customer data such as customer name, addresses, emails, contact numbers, any transaction history, and customer support tickets. The information is then observed and then used to create a great personalized experience for every customer. Creating direct mail pieces like brochures and catalogues are part of traditional direct marketing. Then these pieces are mailed to a list of current or potential customers in the hope of positive responses. DataGuru Database marketing adopts a powerful marketing strategy by putting extra efforts to understand the behaviour of customers and then applying those business insights to meet the customer’s requirements using the best channel. How is database marketing worth? Today marketers can easily access customer data than before. That’s why database marketing is becoming very essential once again in the B2B market. DataGuru c...