What is the Goal Behind Database Marketing?
What is the goal behind Database Marketing? Database marketing is a direct marketing strategy in which customers databases are employed to fetch targeted lists to conduct direct marketing communications. These customer databases contain all the customers’ details including their names, email addresses, phone numbers, purchase histories, and other information requests. It refers to a detailed process of identifying, gathering, and monitoring related information relevant to an organization’s customers. The required data is fetched from different internal and external sources such as promotional efforts, email correspondence, sales information, as well as social media. What are the objectives of Db marketing? The main objective of database marketing is to use the information of free company database India to implement powerful marketing strategies to increase the organization’s profits. 3 main stages for effective DM ● Data collection...