Images, GIFs or Video: Which works Best on Instagram?
Images, GIFs or Video: Which works Best on Instagram? In the last few years, Instagram has come up with ample changes to its algorithm, and with the arrival of so many updates, it demands you to change to your overall Instagram strategies too. Most of the brands and businesses have already started working on re-formulating their content strategy on Instagram, and deciding on the right proportion of images, GIFs and videos to post. So, what works best images, GIFs or videos? Should you continue focusing on posting images or wish to make a shift to GIFs or video content? Maybe it sounds a bit disappointing to you, but there’s no black and white here. You can’t rely on either image or GIFs or video content when formulating an Instagram strategy. The big players in businesses generally prefer to post a healthy mix of images, GIFs and videos on Instagram, and it works pretty well for them. Of course, exceptions are always there like BBC News, which generally post an unusually hig...