Small and Medium Enterprises in India
What is Social Media Marketing? How it impacts SMEs? Social media is something that needs no introduction since half of the world’s population are familiar with various social platforms like Facebook, Twitter, Instagram, LinkedIn etc. It is claimed that social media has become the most demanding and fruitful platform to earn huge money and fame. With these tentacles spreading across multiple facets of modern life, it is wise to say that social media marketing is paving a good way for small and medium enterprises in India. Social media is the most wanted platform for you to get potential clients and promote your products and services. As an owner of small and medium enterprises in India, you might be constantly looking for promotional methods to promote your company’s brand and the number of potential customers. SME social media marketing strategies have more advantages over big companies because social media effectiveness enhances more customer engagement....