What is the difference between CRM and marketing automation
What is the difference between CRM and marketing automation? Marketing automation software is enabling businesses in establishing personalized and strong relationships effectively with the leads and existing customers. Marketing automation enables marketers in getting touch with the leads and existing customers based on their buying behavior, trends, and geographic locations. Marketing automation is getting popular day-by-day because it offers great features to modern marketers that enable them in generating better marketing qualified leads and target leads and existing customers based on their interests, needs, and expectations. By using marketing automation software businesses not only enhance the customer acquisition process but also can also automate their lengthy manual marketing tasks, they can create and execute impeccable email marketing campaigns and automate them as per their target audience. Thus marketing automation software helps marketers in more than one way. H