How to De-Duplicate & Merge Duplicate Leads
How to De-Duplicate & Merge Duplicate Leads If you have used any CRM software, you can certainly relate to the challenges of detecting duplicate leads and merging them. Duplicate leads can creep into your data when you or others enter leads manually or import leads in bulk. Obviously, it is a best practice to search history before creating leads, still, duplication of leads happen. It is a challenging task to keep your database free from duplicates when you are dealing with a massive volume of data. The chances of duplicate entries are inevitable as the avenues to create records in CRM increase. In such scenarios, you need to give your sales team a tool enabling them to de-duplicate leads and merge duplicate leads. SalezShark understands this and introduced a “Merge Duplicate Leads” tool built in to help you de-duplicate and merge duplicate leads. “Merge Duplicate Leads” tool allows users to merge leads which are found duplicate basis certain criteria set by the user,