How to Determine the Quality of Leads?
In a rapidly growing digital world, there are ample of channels and strategies to generate sales leads. I’m sure with the latest evolvement in digital marketing your company is investing more in it than ever before and collecting more data of prospects/leads than you can really digest. With the help of the latest technology advancements generating leads is not a big deal for you however it is quite difficult to identify the high-quality leads and differentiate from the low-quality ones. Most of the b2b marketers face a hard time in generating high-quality leads. A study conducted by Demand Generation Benchmark in 2016 stated that 83% of b2b marketers tend to focus more on lead quality over quantity. The process of generating leads and determining those leads as high-quality sales qualified leads is not something your marketing experts should tackle alone, but it should also involve your sales professionals in the process. Defining sales qualified leads is not an easy process.