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Showing posts with the label IT

Growing, shifting and defining itself : BI Industry

The Indian business information Industry is taking shape and defining itself with clear ideas and compliance to International standards. We have had a number of companies come to provide business database of top Indian companies or the entire India Inc. Among those, few are those who are actually putting the nascent Industry on acceleration by continually innovating and improving themselves in their strategy, awareness or delivery module. The industry is still in the phase where the “partner of choice” is yet to be any firms’ privilege. These business information companies are continually improving themselves to foster long term relationships. The BI Industry is also rapidly taking shape in the international sphere with new players challenging with its newer ideas. Given the competition in not just the business sector but in every scenario, we know that that this fast defining industry is also assessed to be one of the fastest growing areas in IT services Industry. According to

Rapidly improving Executive Search; Relevant to target audience?

According to estimates, there are almost 2000 companies in India looking for business information at any given point in time. The marketers actively hunt for the prospects of the company’s products or services thereby either arousing the need or fulfilling the unmet needs. This involves an investment of resources in the form of manpower, money and the most valuable of them time. The in-house research teams spend a considerable amount of time in the procurement of data. As the market, the consumer dynamics mandates spontaneous reactions from the marketers. The opportunities missed during the data procurement may be reflected in the market share and most probably for the worse. Actionable and comprehensive business information providers generally supply detailed company profiles - background, business description, products & services, contact details; business analysis - detailed company financials, key ratios, peer analysis & much more on all Sectors/Industries along with

B2B Sales & Marketing Solutions through ‘Industry Wise Search’ options

B2B Sales & Marketing Solutions through ‘Industry Wise Search’ options With new features and newer functionalities, the competition is extreme in the sector of business information. Business information firms are ever innovating and improving their services to equip the Client - sales and marketing divisions with sound market intelligence. Time is a gauge evaluating the success of different campaigns. Investment of time of in-house research teams to get the same information readily available is a loss of resources which could be used elsewhere more efficiently. The opportunities missed during the data procurement may be reflected in the market share. Hence, accurate and easily available information proves to be critical for the timely implementation of sales and marketing campaigns. The online subscription model of these new business information providers transcends the boundary of time and space whereby its users gain 24x7 access to specialized information at their con

Ready-to-Execute Marketing and Sales Solutions or Outsource the marketing campaign?

Ready-to-Execute Marketing and Sales Solutions or Outsource the marketing campaign? The changing landscape has created a deficit of targeted marketing campaigns in the face of a higher number of innovations, a greater number of players, better information technology and a choice of outsourcing it completely. Marketing campaigns are a necessity for effective communication about the products and services of any organization. Marketing is done in various forms from digital to electronic to print. B2B companies like MNCs, IT, Public, ITES, finance, healthcare, manufacturing, real estate, telecom, fabric, construction, companies mostly opt for print and digital kind like Direct Mailers and Email Bursts. They reach the target audience by posting company collaterals in direct mailers while they email to a whole range of target audience in email bursts. Most of the Indian companies that cater to the B2B sector conduct their sales and marketing campaigns with help of BPOs or mobile