Company Database

Business Information is a major requirement of most companies catering to the B2B domain. The need for accurate and detailed information of contact points, company profile, company requirements and other ready references is huge. There is need to know the existing clients better along with realizing who could be the potential client. Companies catering in the B2B domain know their products but need to know in depth what the client product need is reality. The sales team is ready but need to know who the right contact person would be. Also the company needs to know what the market scenario and what opportunities they actually have.   It is to cater to these needs that BI companies play a major role. Off late, a number of new players are mushrooming in the Indian scenario. They help in find a hoard of information needed and in a very crisp and user-friendly format. These players are continually improving and innovating to get a larger share of the undefined market. Business Inf...

Marketing in the arena of Business Information In the information age, business information is an increasingly valuable asset. At its most powerful, it aids management, decision making and can give a company a competitive edge over its rivals. In today’s environment where knowledge is power, those who own the best information and use it most effectively also control the market. Business information industry provides the means to predict the actions of both customers and competitors. Today’s business industry environment is complex and dynamic and as we move into the information age the pace of change and degree of complexity is increasing. In this environment, business leaders and managers must keep in close contact with the market. Even in lean, efficient and horizontally structured businesses, it is sometimes hard for a manager to understand the market in which a company operates. A business to business market is one where the customer is considered as an organization ra...