Company Database

The Indian business information Industry is taking shape and defining itself with clear ideas and compliance to International standards. We have had a number of companies come to provide business database of top Indian companies or the entire India Inc. Among those, few are those who are actually putting the nascent Industry on acceleration by continually innovating and improving themselves in their strategy, awareness or delivery module. The industry is still in the phase where the “partner of choice” is yet to be any firms’ privilege. These business information companies are continually improving themselves to foster long term relationships. The BI Industry is also rapidly taking shape in the international sphere with new players challenging with its newer ideas. Given the competition in not just the business sector but in every scenario, we know that that this fast defining industry is also assessed to be one of the fastest growing areas in IT services Industry. According ...

Ready-to-Execute Marketing and Sales Solutions or Outsource the marketing campaign? The changing landscape has created a deficit of targeted marketing campaigns in the face of a higher number of innovations, a greater number of players, better information technology and a choice of outsourcing it completely. Marketing campaigns are a necessity for effective communication about the products and services of any organization. Marketing is done in various forms from digital to electronic to print. B2B companies like MNCs, IT, Public, ITES, finance, healthcare, manufacturing, real estate, telecom, fabric, construction, companies mostly opt for print and digital kind like Direct Mailers and Email Bursts. They reach the target audience by posting company collaterals in direct mailers while they email to a whole range of target audience in email bursts. Most of the Indian companies that cater to the B2B sector conduct their sales and marketing campaigns with help of BPOs or...

Business Information is a major requirement of most companies catering to the B2B domain. The need for accurate and detailed information of contact points, company profile, company requirements and other ready references is huge. There is need to know the existing clients better along with realizing who could be the potential client. Companies catering in the B2B domain know their products but need to know in depth what the client product need is reality. The sales team is ready but need to know who the right contact person would be. Also the company needs to know what the market scenario and what opportunities they actually have.   It is to cater to these needs that BI companies play a major role. Off late, a number of new players are mushrooming in the Indian scenario. They help in find a hoard of information needed and in a very crisp and user-friendly format. These players are continually improving and innovating to get a larger share of the undefined market. Business Inf...

Marketing in the arena of Business Information In the information age, business information is an increasingly valuable asset. At its most powerful, it aids management, decision making and can give a company a competitive edge over its rivals. In today’s environment where knowledge is power, those who own the best information and use it most effectively also control the market. Business information industry provides the means to predict the actions of both customers and competitors. Today’s business industry environment is complex and dynamic and as we move into the information age the pace of change and degree of complexity is increasing. In this environment, business leaders and managers must keep in close contact with the market. Even in lean, efficient and horizontally structured businesses, it is sometimes hard for a manager to understand the market in which a company operates. A business to business market is one where the customer is considered as an organization ra...