What is the role of CRM software in customer satisfaction?
What is the role of CRM software in customer satisfaction? Customer Relationship Management (CRM) is a beautiful concept introduced by Berry in the marketing field during the mid-1980s. The primary goal behind the emergence of CRM was accomplishing customer satisfaction using innovative marketing strategies. Still, the question arrives in one’s mind are clients benefiting really from CRM? Yes, a CRM system not only customizes your customers’ experience but also paves a promising path of success for your company’s future. CRM - Ideal Combo of Customer Satisfaction, Loyalty, Retention Now & Forever! What is a CRM tool? CRM is an extensive system that smarty makes use of technology to form long-term mutually beneficial customer relationships. The real CRM definition was proposed by Goldenberg that ideally seems to be feasible in today’s era. According to his research, it is proved that people, process, and technology are well connected to each other using a s