Impact of Social Media Marketing on SMEs in India
Impact of Social Media Marketing on SMEs in India With the growth of the Internet and smart technology in India, social media is covering different sectors at a faster pace. You know what the adoption of social media was conducted by Facebook, Twitter, LinkedIn. It acts as a power booster for marketers to do meticulous targeting in a very effective manner. Moving on to small and medium enterprises in India, traditional media such as TV, radio are far from their accessibility. It implies these traditional media platforms work well for large organizations. Here comes the important role of social media and digital marketing as the most cost-effective mediums for SMEs. Now imagine if the good adaptation will be done of digital marketing and social media mediums, how many significant benefits will arrive at the door of small and medium enterprises in India. Thus, global objectives will be met sooner. What are the different SME Marketing obstacles? A large business wi