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Showing posts with the label Public

Growing, shifting and defining itself : BI Industry

The Indian business information Industry is taking shape and defining itself with clear ideas and compliance to International standards. We have had a number of companies come to provide business database of top Indian companies or the entire India Inc. Among those, few are those who are actually putting the nascent Industry on acceleration by continually innovating and improving themselves in their strategy, awareness or delivery module. The industry is still in the phase where the “partner of choice” is yet to be any firms’ privilege. These business information companies are continually improving themselves to foster long term relationships. The BI Industry is also rapidly taking shape in the international sphere with new players challenging with its newer ideas. Given the competition in not just the business sector but in every scenario, we know that that this fast defining industry is also assessed to be one of the fastest growing areas in IT services Industry. According to

Ready-to-Execute Marketing and Sales Solutions or Outsource the marketing campaign?

Ready-to-Execute Marketing and Sales Solutions or Outsource the marketing campaign? The changing landscape has created a deficit of targeted marketing campaigns in the face of a higher number of innovations, a greater number of players, better information technology and a choice of outsourcing it completely. Marketing campaigns are a necessity for effective communication about the products and services of any organization. Marketing is done in various forms from digital to electronic to print. B2B companies like MNCs, IT, Public, ITES, finance, healthcare, manufacturing, real estate, telecom, fabric, construction, companies mostly opt for print and digital kind like Direct Mailers and Email Bursts. They reach the target audience by posting company collaterals in direct mailers while they email to a whole range of target audience in email bursts. Most of the Indian companies that cater to the B2B sector conduct their sales and marketing campaigns with help of BPOs or mobile