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  Generate Quality Leads with CRM Software CRM software is unquestionably the most important software for businesses nowadays. Most companies rely on the efficiency of this software and implementing it into their business sales and marketing processes. But have you ever thought of what are the reasons behind the popularity and worldwide acceptance of CRM - customer relationship management software? Well, there are a plethora of reasons behind it; CRM was originally created to automate and streamline various processes of businesses like the sales and marketing processes. In the absence of CRM software it was a herculean task for sales and marketing professionals to do all the sales and marketing activities manually that tends to invite a lot of discrepancies too. But with the arrival of CRM, the challenges of doing things manually got solved. The automation offered by CRM transformed the dynamics of sales and marketing processes completely. It helped not only in automating the sales a

  Boost Your Business Growth with Online CRM Software Executing sales and marketing operations effectively is one of the primary objectives of any business to survive in a highly competitive market. The issues and challenges faced by businesses while streamlining the sales and marketing activities are endless. In such a scenario, online CRM software proves out to be highly effective in combating with all sorts of challenges and issues in driving sales and marketing seamlessly. In the last ten to twelve years, the sales and marketing sector has witnessed a plethora of evolvements that has drastically transformed the way of selling and marketing the products and services to buyers. In such a dynamic environment, the CRM system acts as a savior to businesses in surviving the transformations.   The implementation of CRM – Customer Relationship Management system empowered many organizations and industries in streamlining and automating the sales and marketing process to a huge extent.

Telemarketing and digital marketing are two different kinds of marketing strategies that use different modes to connect with consumers. Telemarketing is one of the old and traditional marketing practices that still work for many businesses.   It is nothing but a channel to connect with new and existing customers by making a phone call. Through phone calls, marketers try their best to generate leads and also nurture them by educating leads on various products and services.   A decade before it only meant calling consumers to sell products or services. But with the pace of time, it has evolved with video conferencing calls, for a more interactive session between a sales executive and a potential prospect. However, these traditional marketing practices are replaced by digital marketing. Digital marketing can be referred to as a marketing approach that primarily depends on the internet to establish a relationship with the target audience through various digital media channels and platf

  What are lead generation activities?   Before we start exploring the process of lead generation activities it is essential to understand what a lead is. A lead can be referred to as a person or a consumer who has expressed his interest and wish to know more about your business product or service. So as you have an idea now what is a lead all about; let us explore what lead generation activities are all about? How many types of these lead generation activities are prevalent. And what is lead generation? If we talk about lead generation then it is a process of capturing and identifying the interests of people or consumers who have shown an interest in your product or service of a business. Lead generation is all about generating leads which can be done in many ways.   Lead generation is considered as the initial step of a sales and marketing process that plays a pivotal role in any business. In the sales and marketing sector, the initial step of attracting a consumer falls under

My department dealt primarily with customer acquisition and sales and so we were using SalezShark CRM to track opportunities as well as document the sales process along the way. Several higher management individuals would also use it to check on the status of different leads, but it was primarily used by our team. It definitely helped keep interactions in check as well as provided a clear cut arena for communicating with others in our department about the sales process.   SalezShark CRM is used in different departments within our organization such as sales, marketing, information technology and management. It has enabled us to aggregate leads data so that we can target the right customers. It has also eased our tracking and management of leads, prospects, opportunities and clients. It has also enabled management to track the performance of different marketing strategies and different marketing teams.   We are using this CRM to improve our customer experience with our brand regardless o

  What CRM should I choose? The sales and marketing team is always busy when leads come from so many different avenues; in such a scenario promising leads could slip through the cracks. But with the implementation of SalezShark CRM, no promising leads get missed. It ensures you never worry that you will forget any critical touch points with leads because the sales and marketing automation provided by it ensures you don't miss it anytime. It offers a unique and powerful lead-management system that could be used to capture lots of data. As you know that generating reports manually is a tedious task but this CRM also automates the reporting system. It offers numerous customizable filters and dashboards which makes reporting easy. This CRM software is very intuitive, easy to set-up, configure, and customize. Its features like adding/removing users, assigning roles, editing lists, formatting fields, setting up workflows are very user-friendly. So choose SalezShark CRM for better busin

Social CRM (Customer Relationship Management) is one of the latest evolvements in CRM technology. It is not only based on past, present, and future customer interaction or data; but majorly focuses on conversations and relationships that businesses build with customers on various social media portals like Facebook, LinkedIn. One of the studies conducted by Twitter and Market Probe International, 65 percent of people who use social media platforms tend to share positive feedback on products and services online through social media portals. By applying Social CRM practices and techniques businesses can avail a plethora of advantages like marketing experts can identify and track their biggest online influencers and follow what they are speaking and sharing. So, let us look into a few benefits of implementing social CRM   Get Quality Leads: By posting and sharing relevant content on social media portals that meets the consumers’ needs and expectations results in high-quality lead gener

  Will marketing be automated? The arrival of the internet and its exponentially day-by-day increasing connectivity has completely transformed the dynamics of the marketing domain. Consumers these days surf multiple business websites online to know about products and services and even many businesses are thankful to the internet for this massive exposure. The way of marketing products and services is changed and many marketing activities are getting automated nowadays. In order to create and run a successful online marketing campaign, you need the power of marketing automation that provides detailed analytics and data-driven approach. In the market at present, there are many marketing automation services available that are helpful in assisting with the dilemma of targeting the right buyers for the right product and service.   Marketing automation software is the basic need of businesses today and it is proving out to be highly effective in not only automating and streamlining the

  What is the difference between CRM and marketing automation? Marketing automation software is enabling businesses in establishing personalized and strong relationships effectively with the leads and existing customers. Marketing automation enables marketers in getting touch with the leads and existing customers based on their buying behavior, trends, and geographic locations. Marketing automation is getting popular day-by-day because it offers great features to modern marketers that enable them in generating better marketing qualified leads and target leads and existing customers based on their interests, needs, and expectations. By using marketing automation software businesses not only enhance the customer acquisition process but also can also automate their lengthy manual marketing tasks, they can create and execute impeccable email marketing campaigns and automate them as per their target audience. Thus marketing automation software helps marketers in more than one way.   H

  Is Email marketing effective for generating business Leads?   Times when you wish to market new products and services and want buyers to opt for them then during such times email marketing is not one of the best ways to market the products and services but also helps businesses in scaling-up the lead conversion rate in terms of sales and closing deals effectively. If your emails are created and well-executed, then it can touch the right chord, and enable your business to establish a loyal customer base and generate high-quality business leads. Many businesses and their sales and marketing team often face a hard time creating and executing an effective email campaign that garners success for their business and maximizes their email marketing results in terms of generating good business leads. So here we are with a few effective ways of how email marketing can help in generating high-quality business leads. Just follow the below steps to ensure effective lead generation:   Set