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What is the role of data in business

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  What is the role of data in business?   Unlike traditional business, the modern business marketplace is completely data-driven. The role of business data is to delegate the business leaders in making healthier decisions based on certain useful facts, the latest trends and statistical numbers.   Getting so much information out there, business leaders can easily sift through the noise and fetch a piece of accurate information. This way they are able to make the best decisions about strategy and growth. What is Business Data? Business Data refers to all data and private information acquired, analyzed, gathered, stored or circulated by the Company. It may include any Personally Identifiable Information also. Or we can say that it refers to all privileged business information that is collected, used, stored, distributed, transferred, or destroyed by any of the Business Systems. Importance of Data Data is on the verge of almost every business decision taken in the conduct o