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The Impact of Database Marketing in Iraq In the ever-changing digital marketing age, huge transformations have taken place in the last ten to twelve years. These transformations have changed the way of marketing products and services completely. Most of the businesses nowadays depend on the accuracy and relevancy of b2b data in Iraq they incorporate into their sales and marketing processes. Data accuracy and relevancy play an essential part in the success of any brand nowadays and modern marketing experts formulate multiple prepare marketing strategies based on the analysis of the available database. Modern marketing experts evaluate the data to track customer engagement that in the long run enables them to present their products and services effectively in front of buyers. Therefore marketing based on data i.e. Database Marketing in Iraq is one of the best ways to contact customers these days. It is nothing but a set of simple techniques that leverages a huge amount of data to cr...