What are the benefits of Social CR
Social CRM (Customer Relationship Management) is one of the latest evolvements in CRM technology. It is not only based on past, present, and future customer interaction or data; but majorly focuses on conversations and relationships that businesses build with customers on various social media portals like Facebook, LinkedIn. One of the studies conducted by Twitter and Market Probe International, 65 percent of people who use social media platforms tend to share positive feedback on products and services online through social media portals. By applying Social CRM practices and techniques businesses can avail a plethora of advantages like marketing experts can identify and track their biggest online influencers and follow what they are speaking and sharing. So, let us look into a few benefits of implementing social CRM Get Quality Leads: By posting and sharing relevant content on social media portals that meets the consumers’ needs and expectations results in high-quality lead gener