What are Lead Generation Activities
What are lead generation activities? Before we start exploring the process of lead generation activities it is essential to understand what a lead is. A lead can be referred to as a person or a consumer who has expressed his interest and wish to know more about your business product or service. So as you have an idea now what is a lead all about; let us explore what lead generation activities are all about? How many types of these lead generation activities are prevalent. And what is lead generation? If we talk about lead generation then it is a process of capturing and identifying the interests of people or consumers who have shown an interest in your product or service of a business. Lead generation is all about generating leads which can be done in many ways. Lead generation is considered as the initial step of a sales and marketing process that plays a pivotal role in any business. In the sales and marketing sector, the initial step of attracting a consume...