Database marketing is a kind of direct marketing
What is Database Marketing? Database marketing is a kind of direct marketing in which customers databases are used to fetch targeted lists to carry out direct marketing communications. These databases of customers contains all the customers details consisting of names, addresses, emails, phone numbers, purchase histories, information requests and other related data. Database marketing is a detailed process of recognizing, collecting and observing relevant information related to an organization’s customers. The data are obtained from different internal as well external sources like email correspondence, promotional efforts, sales information, and social media. What are the objectives and goals behind DM? The primary goals of the database marketing is to make the best use of the entire information of the database in order to implement the useful marketing strategies which can increase the organization’s profits. 3 stages for effective DM Let’s di...