Adverse Effects of Inaccurate B2B Database
Adverse Effects of Inaccurate B2B Database
An
inaccurate B2B database refers to an inaccurate list of B2B contacts and list
of B2B Company in India that affects the growth of your business. In the
market, you may find multiple database providers offering database however you
should be careful while buying the data of B2B Company in India as it can
either make or break your business. No matter how powerful the CRM system you
have, it can only give good results if the data injected inside by you is
accurate. An organization can still manage without CRM however without an
accurate B2B database it’s very difficult to get the desired results.
Let’s
look at how an inaccurate B2B database hampers your business growth:
Low Productivity & Irrelevant Lead
Generation
An
inaccurate B2B database leads to low productivity and irrelevant lead
generation. This irrelevant lead generation directly impacts your sales and
marketing team’s performance. An inaccurate B2B database makes the team’s task
difficult while contacting leads, prospecting them and setting meetings. It
results in a lot of time and money wastage because your sales and marketing
representatives are sending emails that bounce and making calls on faulty
numbers. Their efforts get wasted which they could have utilized in other
productive activities to boost sales. Inaccurate B2B database results in poor
prospect planning as the leads which were contacted didn’t have complete
information regarding their buying preference and job roles. It completely
ruins the first impression of your organization in the very first interaction
with the lead.
Poor Follow-ups
An inaccurate
B2B database results in poor follow-ups and relationship management as it doesn’t
allow your sales and marketing representatives to prospect the right lead with
accurate information which later on acts as an obstacle in following-up with
leads. Due to inaccurate B2B database details of a profile like job role and
buying preferences, sales, and marketing representatives pitching goes in the
wrong direction which destroys the initial interaction with the lead. Even while following up with the right lead,
by mistake, your sales and marketing representatives can also feed inaccurate data
which they gathered during the follow-up with the lead. In a buyer’s journey,
there are various interactions of lead with sales and marketing
representatives, and many times sales and marketing representatives also make
an error while feeding the information which acts as an obstacle while
following-up with the lead.
De-motivation
Wrong
information captured by sales and marketing representatives’ results in false
or inaccurate reports that de-motivates your team as these reports fail to
present the right growth which was expected. The number of leads that were
converted into customers was not properly presented which leads to confusion,
frustration, and feeling of de-motivation among your team.
Besides
de-motivation which prevails among the team, the sales forecasting process also
gets affected drastically with inaccurate reports as the key decision-makers
and stakeholders face challenges in planning short-term and long-term
strategies based on inaccurate reports.
So by
now, we have a clear understanding that an inaccurate B2B database and
inaccurate list of B2B Company in India ruin the health of a business. If you
are looking forward to purchasing a database of B2B Company in India from any
data provider then check twice and take the right decision. An accurate
database is essential to your organization as it helps your sales and marketing
representatives to make calls effectively and forward effective emails to build
a strong relationship with leads and existing customers. Inaccurate B2B database
affects your business adversely and your business fails in retaining existing
clients and also reduces profitability. In a nutshell, inaccurate B2B database
acts as a major obstacle that stops your team to unlock the world of better
opportunities.
Summary: An inaccurate B2B database is harmful to your
business. Using an inaccurate B2B database affects your business growth badly
however using accurate data builds and enhances the confidence of your team
while prospecting the right lead at the right time. It also enhances the
productivity of your sales and marketing representatives and also the health of
your business by generating a good return on investment.
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