Email Automation with CRM Creates Wonders
Email Automation with CRM Creates Wonders
Email automation with CRM (Customer
Relationship Management) has the capability to create wonders as it is one of
the proven marketing tactics and a useful tool to communicate with the leads
that matter to the company. Email automation helps businesses to showcase
products and services in front of the target audience effectively. It allows
sales and marketing executives to attain good sales and ROI. Let us look into a
few pointers proving that email automation with CRM can create wonders:
Highly action-oriented: At present, we all are living in the digital
age of communication and grown up with using emails. For most of us during our
school and college days, we learned to handle the emails we recieve, whether it
is replying, forwarding, or clicking on them; each email is going to incite
some sort of action. As we know, an email is one of the most organic and
effective ways to bring direct traffic to any website, which is a healthy
practice to undertake when trying to establish a business, get traffic, and
achieve better sales. It is one of the effective and efficient marketing
techniques generating better results in no time by keeping various call to
action in a single email.
It is measurable: Email automation with CRM is highly
measurable and produces results quickly, which is, most of the time, measurable
and tangible. By saying the results are tangible means that with these results,
you can track the open rate, click rate, and the number of recipients who subscribe
and unsubscribe the emails. In the market these days, there are multiple CRM
providers that offer the same features of email automation that allows the
businesses to analyze, track, and monitor the results; it also helps businesses
to learn even more valuable information about their leads so they can have a
thorough understanding in which to improve for future email automation plans.
Personalization & segmentation is
easier: In the market
these days, email automation software enables companies to personalize business
emails based on the first and last names of the leads. As per one random
survey, personalized emails generate a 13% increase in CTR (Click through Rate)
and an 11% increase in conversion. Besides this, personalized subject lines
generate a 25% higher open rate. Email automation with CRM nowadays also keeps
track of buyer’s Journey. Companies now can send relevant marketing messages in
the form of emails as per the buyer’s need. It allows businesses to pitch for
the right product at the right time in front of the relevant lead, which surely
results in higher conversion rates and lower unsubscribe rates.
Smartphones: As we all know, smartphones are an
inseparable part of our lives. Most of us today are connected through
smartphones, and we use smartphone for multiple tasks throughout the day
including checking emails and maintaining communication and correspondence with
others. It does not matter people are traveling or waiting for any meeting to
start, or see some downtime with no internet connectivity, they have access to
their smartphones so they can easily keep track of their emails while they are
on the go. Checking and tracking email is one of the most used daily activities
on a smartphone, which brings us to an average of approx. 91% of people using
their smart phones to check their emails. In such scenarios, these email
automation with CRM is also accessible through smartphones, which helps several
sales and marketing professionals to keep track of email marketing campaigns.
Thus, email automation with CRM (Customer
Relationship Management) is a very convenient form of communication and
marketing for organizations, and without it, organizations could be losing a
substantial audience and lose out on some lucrative opportunities too.
Summary: Most of the sales and marketing professionals
go wrong by drafting sales emails that are too lengthy, too self-centered, and
provide little or almost negligible value to the recipient. In such scenarios,
email automation with CRM has capabilities to create wonders that help
organizations to get better sales and fetch a good amount of revenue.
