You might have come across an online Business Directory in nepal
Pros
& cons of Business Directories
You
might have come across an online Business Directory in nepal while searching
for a service or product online. Business directories are full of companies
comparison against each other. But the question is should they be part of your
company’s marketing strategy? Let’s find out the advantages and disadvantages
of using them to stabilize your business’s reputation online.
Pros
of online business directories
Listing
your business in trustworthy business directories helps you build your brand by
showing it up in search results when users type specific keywords related to
their business’s industry, products and services.
Increase
your chances of being found:
By
advertising and listing your business in more areas online, you are actually
increasing the opportunity to be discovered by more customers. You will also
have the additional benefit of creating more qualified backlinks from high DA
sites online to boost the SEO of your site.
Increase
reviews and ratings of business
Many
people believe in reviews and ratings from previous customers who already used
your products to get some credibility about yourself. Getting good reviews
implies that more people are interested to choose your business services over
others. Nowadays star ratings are also enabled in some online Business
Directory in nepal.
Good
for online location searches:
An
online Business Directory in nepal is one of the cost-effective ways of
enhancing your chances of being visible via online location-specific searches.
Get top google ranking is difficult and expensive via SEO. Thus, online
business directories are likely to prefer more to have a larger number of
relevant potential customers.
Cons
of online business directories
Dependent
on the directory:
Unfortunately,
Google has monitored that online business directories have been cheating the
entire system by boosting their ranking through backlinks spamming. To overcome
this, Google now put penalties on companies who are listed on these
directories.
Pay
to win:
A
Business Directory in nepal is itself a kind of business. Some directories take
charge to list your business in it such as Google and Facebook. For ads, you
even pay them to make your service visible at the top.
This
is high time to weigh up the business costs and all the potential benefits of a
business listing that matches your marketing strategy and budget.
Comparing
costs:
Many
directories take charge but in different ways. Some charges for business
listing, while others charge for leads generation. So, you are required to
trawl through the T&C first to understand the actual costs. Then compare
them against each other to decide accurately in which Business Directory in
nepal you should list your business.
Reviews
and ratings are out of your control. Though you will publish only the nicest
things on your website customers have uttered about your business. But still,
you can’t control the reviews coming on online business directories. If you get
something negative, it may harm your brand image.
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