The Significance of Marketing Automation in Online CRM Software
Online CRM software offers one of the useful features of marketing automation that enables marketing professionals in establishing highly effective customer interactions which result in driving more sales and revenue from online campaigns. It helps marketing professionals to design and run highly effective email marketing campaigns and establish robust relationships with past, present, and future customers. Apart from this marketing automation also enables marketing professionals in more than one way; let’s look into them separately.
Managing
Contacts:
Marketing automation of online CRM software streamlines the contact list for
targeted emails and other marketing practices. It also gives a provision to add
a pop-up feature onto the website page that enables marketing experts to
collect vital information of new subscribers to the mailing lists. As a result,
it makes customer acquisition easy.
Driving
Email Marketing: As we are aware that running e-mail marketing
campaigns are the best channels to establish seamless communication with past,
present, and future customers that matter to the business. Marketing automation
feature of CRM (Customer Relationship Management) system enables markers to
design and run email mail marketing campaigns that showcase products and
services in front of the buyers effectively in a personalized way.
.
Automation
of Social Media Posting: It also automates social media
activities which can be time-consuming if done manually. Just imagine posting
blogs on each social media portal manually, isn’t it a time-consuming process?
However, with the help of marketing automation, this process of social media
posting not just gets automated but also enables edits to be made on the blog
post to optimize it for every social media portal.
Automation
of Consumers’ Journey: Marketing automation feature of online
CRM software enables the marketing experts to map down the customers’ journey
in a marketing funnel. This visual aspect of a customer journey enables the
marketing team to contemplate various journey elements while planning them. The
actions within the consumers’ journey can be automated; for example, the
follow-up emails that have been set up in the pipeline will be sent as the
result of a defined action trigger. This results in providing concrete results
to customers.
Landing
Pages:
Whenever the web surfer clicks on your business Ad he/she lands on your landing
page. This page helps web surfer to know about your business products or
services and has a call-to-action button that provides a web-surfer with either
a free trial of a product or a product demo. Hence, Landing Page is an
effective way to generate quality leads that are genuinely interested in your
products and services that eventually results in a higher lead conversion rate.
Easy
to use Dashboards: Marketing automation feature of online
CRM software also enables marketing experts to get n access to various
customizable dashboards that give a glimpse of the overall performance of
various marketing campaigns. These dashboards also help in generating reports
quickly that save a lot of time.
A/B
Testing:
A/B testing is one of the important aspects of a calculated marketing strategy.
A/B testing enables marketing experts in testing various types of marketing
emails and helps in analyzing which email campaign works best for the specific
set of customers. Hence with the help of A/B testing marketing experts can
format their future marketing emails effectively.
Smart
Analytics:
Lat but not least is the smart analytics provided by online CRM software that
is not limited to email insights only, but it also covers other performance
like conversion rates and social media statistics. These smart analytics
provide reports that are based on the platforms like for social media platform,
these analytics give detailed statistics on customer engagement, no. of
followers, and social media clicks.
