Marketing Automation of CRM Software In Patna
Boost your sales & marketing efforts with CRM
software
Implementing advanced technologies to your
traditional business practices is an essential step towards elevating your
business success graph. Irrespective of your business b2b & b2c, you need
to be customer-centric to stay longer period of time in business. Especially in a b2b landscape, you need to have a sound understanding of your clients’
needs and expectations in order to build strong relationships with them. By
deploying advanced technology like any powerful and
intuitive CRM software you can easily identify and connect with your target
audience based on their buying behavior, preferences, need, and
expectations. Let’s dig into how CRM software helps you in boosting
your sales and marketing efforts.
Marketing
Automation: CRM software makes your marketing activities simple and quick
by allowing you to create automated workflows for your daily marketing
activities like creating and scheduling follow-up email campaigns and so on.
Manually driving marketing activities consume a lot of productive hours however
by introducing marketing automation into your marketing process you can
automate the complete process that saves your time and enable you to start
building interactions with leads and existing customers instantly which result
in better sales.
Sales Automation: Your sales
play a vital and crucial role. There are several sales-related activities on a
daily basis that you need to drive. If you are driving these sales-related
activities manually, then it can be a tedious and time-consuming process. To overcome
such a scenario, you must deploy CRM software into your business and automate
the process of sales. It allows you to create automated workflows for your
daily sales tasks that help you in enhancing your productivity and get more
time to focus on core sales by interacting with leads and existing customers.
It automates your complete lead management cycle so you don’t need to manually
drive lead capturing, scoring, distribution, and so on. All of these stages of
the lead management cycle get automated and you get more time to stay in
regular touch with leads to turn them into paying customers.
Telephony integration:
Manually calling every lead and existing client is not an easy task and
consumes a lot of productive hours too. You are continuously juggling between
your computer and telephone. To avoid this hassle of juggling between multiple
tools and screens, you need CRM software with an integrated telephony system
that enables you to make calls directly from the CRM. This integrated telephony
of CRM also helps you in tracking call activities by automatically recording
the calls in the CRM system. In this manner, every call received and dialed
gets auto-recorded and can be retrieved anytime in a few clicks for reference.
Chat integration: Another
medium to build communication with your leads and existing customers is through
chat. CRM software with an integrated chat tool makes it even more easy and
quick for you to respond to clients' queries instantly. By leveraging the
feature of integrated chat you and your team of sales and marketing
professionals can easily gather and save information from all clients. It helps
you to instantly address existing customers’ and promising leads’ inquiries as
and when you get the notification and through chat, you can resolve queries
instantly which delights your clients and generate a bond of trust between you
and your clients.
Email integration: Last but
not the least, again an integrated email tool with CRM makes your customer
communication much better. Mostly emails are considered the best medium to keep
in regular touch with customers. It helps you in sharing informative content
and generates curiosity among customers to know more about your products and
services and buy from you. Just imagine how difficult it can be to send emails
to hundreds of leads and existing customers manually and individually. Isn’t it
time-consuming and frustrating? To overcome such challenges you must use CRM
with an integrated email tool that helps you in drafting and scheduling mass email
campaigns in advance and create emails in a few clicks by using drag and drop
functionality. Besides this, it also helps you to schedule email campaigns in
advance based on dates and different time zones across the globe.
So, these were a few features of any powerful CRM system that helps
businesses in boosting their efforts to grab new opportunities and retain
clients for a longer period.
#crm_software
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