Marketing Automation of CRM Software In Patna

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Boost your sales & marketing efforts with CRM software

 

Implementing advanced technologies to your traditional business practices is an essential step towards elevating your business success graph. Irrespective of your business b2b & b2c, you need to be customer-centric to stay longer period of time in business.  Especially in a b2b landscape, you need to have a sound understanding of your clients’ needs and expectations in order to build strong relationships with them. By deploying advanced technology like any powerful and intuitive CRM software you can easily identify and connect with your target audience based on their buying behavior, preferences, need, and expectations.  Let’s dig into how CRM software helps you in boosting your sales and marketing efforts.

 

Marketing Automation: CRM software makes your marketing activities simple and quick by allowing you to create automated workflows for your daily marketing activities like creating and scheduling follow-up email campaigns and so on. Manually driving marketing activities consume a lot of productive hours however by introducing marketing automation into your marketing process you can automate the complete process that saves your time and enable you to start building interactions with leads and existing customers instantly which result in better sales.

 

Sales Automation: Your sales play a vital and crucial role. There are several sales-related activities on a daily basis that you need to drive. If you are driving these sales-related activities manually, then it can be a tedious and time-consuming process. To overcome such a scenario, you must deploy CRM software into your business and automate the process of sales. It allows you to create automated workflows for your daily sales tasks that help you in enhancing your productivity and get more time to focus on core sales by interacting with leads and existing customers. It automates your complete lead management cycle so you don’t need to manually drive lead capturing, scoring, distribution, and so on. All of these stages of the lead management cycle get automated and you get more time to stay in regular touch with leads to turn them into paying customers.

 

Telephony integration: Manually calling every lead and existing client is not an easy task and consumes a lot of productive hours too. You are continuously juggling between your computer and telephone. To avoid this hassle of juggling between multiple tools and screens, you need CRM software with an integrated telephony system that enables you to make calls directly from the CRM. This integrated telephony of CRM also helps you in tracking call activities by automatically recording the calls in the CRM system. In this manner, every call received and dialed gets auto-recorded and can be retrieved anytime in a few clicks for reference.

 

Chat integration: Another medium to build communication with your leads and existing customers is through chat. CRM software with an integrated chat tool makes it even more easy and quick for you to respond to clients' queries instantly. By leveraging the feature of integrated chat you and your team of sales and marketing professionals can easily gather and save information from all clients. It helps you to instantly address existing customers’ and promising leads’ inquiries as and when you get the notification and through chat, you can resolve queries instantly which delights your clients and generate a bond of trust between you and your clients.

 

Email integration: Last but not the least, again an integrated email tool with CRM makes your customer communication much better. Mostly emails are considered the best medium to keep in regular touch with customers. It helps you in sharing informative content and generates curiosity among customers to know more about your products and services and buy from you. Just imagine how difficult it can be to send emails to hundreds of leads and existing customers manually and individually. Isn’t it time-consuming and frustrating? To overcome such challenges you must use CRM with an integrated email tool that helps you in drafting and scheduling mass email campaigns in advance and create emails in a few clicks by using drag and drop functionality. Besides this, it also helps you to schedule email campaigns in advance based on dates and different time zones across the globe.

 

So, these were a few features of any powerful CRM system that helps businesses in boosting their efforts to grab new opportunities and retain clients for a longer period.

#crm_software


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