Don’t Let Inaccurate Data Slow Down Your Business Growth
Don’t Let Inaccurate Data Slow Down Your
Business Growth
Inaccurate
data is nothing but an inaccurate list of B2B companies in India that slow down
the growth of your business. In the market, you can easily find a reputed
database company or a database provider providing accurate data; however, while
purchasing the data of B2B Company in India, you should be careful as it can either
boost or slow down your business growth. Undoubtedly a powerful CRM is a must;
however, it can only produce impeccable results if the data put inside by you
is correct. Your business can still manage without CRM; however, without
correct data, it’s almost impossible to get the desired results.
Let us
look at how inaccurate data slow down your business growth:
Improper Follow-ups
An
inaccurate data purchased from any database company results in improper
follow-ups. It does not let your sales and marketing employees prospect the
right lead with correct details, which later on acts as a hurdle in
following-up with leads. Due to inaccurate data of B2B company in India
entailing details of a profile like job role and buying preferences, sales and
marketing executives, pitching goes in the wrong direction. It completely ruins
the initial interaction with the lead. Even at the time of follow up with the
right lead, by mistake, your sales and marketing employees can also feed
incorrect information which they collected during the follow-up with the lead.
In a buyer’s journey, there are multiple interactions of lead with sales and
marketing employees, and as humans are bound to make an error, sales and
marketing representatives also make an error while registering the information,
which acts as a hurdle while following-up with the lead.
Chaotic Environment
An
inaccurate data purchased from any database company also creates a chaotic and de-motivated environment in the company. Incorrect information gathered by the
sales and marketing team results in false or inaccurate reports that create a
chaotic situation and de-motivates the morale of the team as these reports fail
to showcase the right growth, which was expected. The presentation shows
incorrect growth as the number of leads that were converted into customers was
not properly captured in reports which lead to chaos, frustration, and the team
feels de-motivated
Apart
from the de-motivation and chaos that spreads around the team, the sales
forecasting process also gets impacted drastically with such false reports as
the decision-makers and stakeholders of B2B company in India face challenges in
formulating short-term and long-term strategies based on false reports.
Poor Productivity & Incorrect Lead Generation
An
inaccurate data purchased from any database company generates low productivity
and incorrect lead generation. This incorrect lead generation directly hampers
your sales and marketing team’s overall performance. Incorrect data makes the
team’s task challenging while contacting leads, prospecting them, and
scheduling meetings. It results in a lot of time and money wastage because your
sales and marketing employees are sending emails that bounce and making calls
on wrong numbers. Their hard work gets wasted, which they could have put in
other core sales and marketing activities to boost sales. Inaccurate data
results in poor prospect planning as the leads which were contacted did not
have comprehensive information regarding their buying preference and job roles.
It completely damages the first impression of your business in the very first
interaction with the lead.
Hopefully,
now we have a clear picture of how an inaccurate list of B2B companies in India
can slow down the growth of any business. If you own a business and want to
boost sales, then look for a database company that provides accurate data.
Summary: Accurate data is essential to your business as it
helps your sales and marketing executives to make calls effectively and forward
effective emails to build a strong relationship with leads and existing
customers. Inaccurate list of B2B company in India impacts your business
adversely, and your business fails in retaining existing clients and also slow
down the profitability.
Comments
Post a Comment