How In accurate B2B Database can Impact Your Business
How Inaccurate B2B Database can Impact Your
Business
An
inaccurate B2B database refers to an inaccurate list of B2B contacts and list
of B2B company in India that affects the growth of your business. In the
market, you may find multiple database providers offering databases; however,
you should be careful while buying the data of B2B company in India as it can
either make or break your business. No matter how powerful the CRM system you
have, it can only give good results if the data injected inside by you is
accurate. An organization can still manage without CRM; however, without an
accurate B2B database, it’s very difficult to get the desired results.
Let’s
look at how an inaccurate B2B database hampers your business growth:
Reduced Productivity & Irrelevant Lead
Generation
An
inaccurate B2B database entailing a list of B2B
company in India leads to low
productivity and irrelevant lead generation. This irrelevant lead generation
directly impacts your sales and marketing team’s performance. An inaccurate B2B
database makes the team’s task difficult while contacting leads, prospecting
them, and setting meetings. It results in a lot of time and money wastage
because your sales and marketing representatives are sending emails that bounce
and making calls on faulty numbers. Their efforts get wasted, which they could
have utilized in other productive activities to boost sales. Inaccurate B2B
database results in poor prospect planning as the leads which were contacted
didn’t have complete information regarding their buying preference and job
roles. It completely ruins the first impression of your organization in the
very first interaction with the lead.
Bad Follow-ups
An
inaccurate B2B database entailing a list of B2B company in India results in
poor follow-ups and relationship management as it doesn’t allow your sales and
marketing representatives to prospect the right lead with accurate information,
which later on acts as an obstacle in following-up with leads. Due to
inaccurate B2B database details of a profile like job role and buying
preferences, sales and marketing representatives pitching goes in the wrong
direction, which destroys the initial interaction with the lead. Even while
following up with the right lead, by mistake, your sales and marketing
representatives can also feed inaccurate data which they gathered during the
follow-up with the lead. In a buyer’s journey, there are various interactions
of lead with sales and marketing representatives, and many times sales and marketing
representatives also make an error while feeding the information, which acts as
an obstacle while following-up with the lead.
De-motivated Environment
Wrong
information captured by sales and marketing representatives’ results in false
or inaccurate reports that de-motivates your team as these reports fail to
present the right growth, which was expected. The number of leads that were
converted into customers was not properly presented, which leads to confusion,
frustration, and feeling of de-motivation among your team.
Besides
de-motivation, which prevails among the team, the sales forecasting process
also gets affected drastically with inaccurate reports as the key
decision-makers and stakeholders face challenges in planning short-term and
long-term strategies based on inaccurate reports.
So by
now, we have a clear understanding that an inaccurate B2B database and an
inaccurate list of B2B companies in India ruin the health of a business. If you
are looking forward to purchasing a database of B2B Company in India from any
data provider, then check twice and make the right decision. An accurate
database is essential to your organization as it helps your sales and marketing
representatives to make calls effectively and forward effective emails to build
a strong relationship with leads and existing customers. Inaccurate B2B
database affects your business adversely, and your business fails in retaining
existing clients and also reduces profitability. In a nutshell, inaccurate B2B
database acts as a major obstacle that stops your team to unlock the world of
better opportunities.
Summary: An inaccurate B2B database drastically impacts your
business. Using an inaccurate B2B database impacts your business growth badly,
but using accurate database builds and improves the confidence of your team
while prospecting the right lead at the right time. It also increases the
productivity of your sales and marketing representatives and also the overall
health of your business by giving a good return on investment.
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