What is the difference between CRM and marketing automation
What is the difference between CRM and marketing automation?
Marketing
automation software is enabling businesses in establishing personalized and
strong relationships effectively with the leads and existing customers.
Marketing automation enables marketers in getting touch with the leads and
existing customers based on their buying behavior, trends, and geographic
locations. Marketing automation is getting popular day-by-day because it offers
great features to modern marketers that enable them in generating better
marketing qualified leads and target leads and existing customers based on
their interests, needs, and expectations. By using marketing automation
software businesses not only enhance the customer acquisition process but also
can also automate their lengthy manual marketing tasks, they can create and
execute impeccable email marketing campaigns and automate them as per their
target audience. Thus marketing automation software helps marketers in more
than one way.
However, if we
talk about CRM – Customer Relationship Management system, it is one of the advanced
and unique technologies that have transformed the way of selling and marketing
the products and services to consumers. CRM system nowadays is more advanced as
it harnesses the power of various advanced technologies like, big data
analytics, machine learning, artificial intelligence (AI) and business
automation related to sales and marketing that makes the job of sales and
marketing experts easy and also enable businesses to fetch a good number of
leads, nurture them and convert into valuable customers swiftly. CRM system is
playing a vital role in boosting the overall productivity of businesses by
automating their regular sales and marketing related lengthy and manual
activities. It tremendously helps in enhancing lead conversions by offering
data-driven intelligent insights in the form of real-time reports of sales and
marketing campaigns’ performance which helps in enhancing the sales and
generating higher revenue. It also offers a unified portal to both domain sales
and marketing, where they can work together, automate manual tasks, and achieve
desired goals together successfully.
What are the most important features
to look for with marketing automation software?
Marketing automation software is the basic need of
enterprises today and it is proving out to be highly effective in not only
automating and streamlining the lengthy and tedious manual marketing activities
but also provides the desired results in the form of creating and executing
email marketing campaigns, landing pages, and formulating marketing strategies
with the help of marketing automation analytics tools. Let’s look into the most
important features of marketing automation software.
Email Marketing Automation: Marketing automation software helps modern
marketers in automating and driving multiple marketing tasks and out of many,
email marketing automation is one of the features that ease the job of
marketers in setting and running email campaigns. In general, creating and
driving an email marketing campaign is a time-consuming process but with the
help of marketing automation, it gets automated. It enables marketers to design
personalized emails based on their target audiences’ buying behavior, trends,
and geographic location. Apart from this, it also offers readymade and
customized email templates that help marketers in creating highly personalized
emails quickly and efficiently.
Social Media Automation: Another feature of marketing automation
software is social media automation. With the help of this feature, marketers
can automate the social media postings process. Posting blogs on each social
media platform manually is time-consuming but by implementing marketing
automation this process gets automated and it also enables marketers to edit
the post to optimize it for every social media portal.
Landing Pages: It is one of the best features of marketing automation software
that enable helps marketers to create wonderful landing pages that enhance lead
generation and lead conversion rates. When a consumer clicks on the business
add he/she automatically get directed to a new webpage that is known as a
landing page. On this page he/she gets a brief vie of business products and
services. This page also gives the consumer a brief description of the company.
A small form is also attached on a landing page that asks the consumer to fill
his/her name and contact details that help marketers to contact consumers and
turn them into sales qualified leads.
Customizable Dashboards: Marketing automation software also offers multiple customizable dashboards
that help marketers to have a look at the overall performance of various email
marketing campaigns in the form of click rate, open rate, and bounce rate.
These dashboards are also customizable as per the business requirements. These
dashboards enable the senior management to devise their future marketing
strategies effectively based on previous marketing campaign performance.
Analytics: Marketing automation also offers some useful analytics in the form of data-driven intelligent insights. These data-driven smart insights offer the full analysis report of multiple marketing campaigns on a real-time basis. These real-time reports are highly required so if anything goes wrong with any marketing campaign then it can be rectified by marketers then and there, thus, these analytics are helpful in making the marketing campaigns successful.
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