Ready-to-Execute Marketing and Sales Solutions or Outsource the marketing campaign?
Ready-to-Execute Marketing and Sales Solutions or Outsource the marketing campaign?
The changing landscape has created a deficit of targeted marketing campaigns in the face of a higher number of innovations, a greater number of players, better information technology and a choice of outsourcing it completely.
Marketing campaigns are a necessity for effective communication about the products and services of any organization. Marketing is done in various forms from digital to electronic to print. B2B companies like MNCs, IT, Public, ITES, finance, healthcare, manufacturing, real estate, telecom, fabric, construction, companies mostly opt for print and digital kind like Direct Mailers and Email Bursts. They reach the target audience by posting company collaterals in direct mailers while they email to a whole range of target audience in email bursts.
Most of the Indian companies that cater to the B2B sector conduct their sales and marketing campaigns with help of BPOs or mobile marketing or email marketing companies. In the market there are Business Information providers that offer a package that includes not only business information but also additional features for focused campaigns with minimal effort. These Business Information providers offer facilities to carry out different marketing campaigns in-house with minimum effort.
Business information providers offer Market Segmentation for Peer Analysis, Industry Snapshots, Corporate Hierarchy, direct data marketing, etc. This allows clients to be very specific in selecting the firms/companies for sales and marketing campaigns. Fetching out a target list fitting selected criteria with details like telephone, email or mail contact information allows executing precise campaigns. Few business information providers offer three-pronged marketing campaigns inclusive of Direct Mailer, Email Blasts and Tele Calling campaigns. Enhanced features like Print Labels and posting of marketing collaterals are also there. Email Access module can help to start an emailing campaign at one click. Then there more add-ons like Sales Triggers and Widgets which act as sales triggers and a module to stay abreast of the market changes.
Because these Business Information providers are mostly portals, the contact points are accurate and up-to-date. Hence, reduce any loss because of inaccurate information. They are suitable for all sizes of business and all types of business where there is a need to get in touch with the right person in the right organization. Sales and marketing campaigns need to be of a targeted nature to convert the prospects to actual customers. Though the Business Information providers may also conduct campaigns for the clients, the ability to carry out a campaign in-house gives the benefit of surety and self-satisfaction.
Marketing campaigns are a necessity for effective communication about the products and services of any organization. Marketing is done in various forms from digital to electronic to print. B2B companies like MNCs, IT, Public, ITES, finance, healthcare, manufacturing, real estate, telecom, fabric, construction, companies mostly opt for print and digital kind like Direct Mailers and Email Bursts. They reach the target audience by posting company collaterals in direct mailers while they email to a whole range of target audience in email bursts.
Most of the Indian companies that cater to the B2B sector conduct their sales and marketing campaigns with help of BPOs or mobile marketing or email marketing companies. In the market there are Business Information providers that offer a package that includes not only business information but also additional features for focused campaigns with minimal effort. These Business Information providers offer facilities to carry out different marketing campaigns in-house with minimum effort.
Business information providers offer Market Segmentation for Peer Analysis, Industry Snapshots, Corporate Hierarchy, direct data marketing, etc. This allows clients to be very specific in selecting the firms/companies for sales and marketing campaigns. Fetching out a target list fitting selected criteria with details like telephone, email or mail contact information allows executing precise campaigns. Few business information providers offer three-pronged marketing campaigns inclusive of Direct Mailer, Email Blasts and Tele Calling campaigns. Enhanced features like Print Labels and posting of marketing collaterals are also there. Email Access module can help to start an emailing campaign at one click. Then there more add-ons like Sales Triggers and Widgets which act as sales triggers and a module to stay abreast of the market changes.
Because these Business Information providers are mostly portals, the contact points are accurate and up-to-date. Hence, reduce any loss because of inaccurate information. They are suitable for all sizes of business and all types of business where there is a need to get in touch with the right person in the right organization. Sales and marketing campaigns need to be of a targeted nature to convert the prospects to actual customers. Though the Business Information providers may also conduct campaigns for the clients, the ability to carry out a campaign in-house gives the benefit of surety and self-satisfaction.
