Small and Medium Enterprises in India
What is Social Media Marketing? How it impacts SMEs?
Social media is something that needs
no introduction since half of the world’s population are familiar with various
social platforms like Facebook, Twitter, Instagram, LinkedIn etc. It is claimed
that social media has become the most demanding and fruitful platform to earn
huge money and fame.
With these tentacles spreading across
multiple facets of modern life, it is wise to say that social media marketing
is paving a good way for small and medium enterprises in India. Social media is
the most wanted platform for you to get potential clients and promote your
products and services.
As an owner of small and medium
enterprises in India, you might be constantly looking for promotional methods
to promote your company’s brand and the number of potential customers. SME
social media marketing strategies have more advantages over big companies
because social media effectiveness enhances more customer engagement.
No doubt, the traditional media
platforms are good for large organizations but social media and digital
marketing plays a vital role in the success of the small and medium enterprises
in India.
SME Marketing Hurdles
Big organizations enjoy multiple
marketing opportunities helping them to get easy and instant visibility in the
competitive market. But this is not the same with SMEs since they face
thousands of difficulties due to limited choices as well as fewer market
options due to their low budget in the pockets.
Out of 100, around 90% of the times,
small and medium enterprises in India solely rely upon the words of their
contented customers. This makes them revolve around a few channels which
influences their growth potential.
Why SMEs have the social
media marketing advantage?
The number of followers your social
media channel has does not affect the social media success of your business.
Customer engagement is the major factor that affects business success here.
We are giving you some reasons why
SMEs gain more success on social media in comparison to big companies:
1. SMEs are individual and community-focused
2. Cheap and best advertising
3. Joint social media marketing
efforts
4. Personalized customer attention
Final Thoughts
Therefore, social networks have
evolved to most powerful for small and medium enterprises in India. If you are
also running a similar kind of business and thinking to use these platforms, we
must congratulate you on your upcoming success. You can definitely attract
millions of new viewers and potential customers. This will improve your brand
experience and reputation in the market.
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