Impact of Social Media Marketing on SMEs in India
Impact
of Social Media Marketing on SMEs in India
With the growth of the
Internet and smart technology in India, social media is covering different
sectors at a faster pace. You know what the adoption of social media was
conducted by Facebook, Twitter, LinkedIn. It acts as a power booster for
marketers to do meticulous targeting in a very effective manner.
Moving on to small and
medium enterprises in India, traditional media such as TV, radio are far from
their accessibility. It implies these traditional media platforms work well for
large organizations. Here comes the important role of social media and digital
marketing as the most cost-effective mediums for SMEs.
Now imagine if the good
adaptation will be done of digital marketing and social media mediums, how many
significant benefits will arrive at the door of small and medium enterprises in
India. Thus, global objectives will be met sooner.
What
are the different SME Marketing obstacles?
A large business with
deep pockets gets a lot of opportunities headed ahead to gain easy and instant
visibility in the market. The difficulties arise in the case of SMEs who have
restricted choices and market options due to limited budget in the pockets.
Mostly, SMEs are
dependent upon the word of mouth of their happy customers. They keep themselves
restrained around a few channels that result in limiting their growth
potential.
Digital
Marketing - Great opportunity for SMEs
Nowadays, the
availability of free digital marketing tools has opened the path for small and
medium enterprises in India to promote their products and services. The key
characteristics of digital marketing help these SMEs to catch their target
audience faster.
What
is digital marketing?
Digital marketing
refers to the use of electronic devices like smartphones, cellphones, PCs to
engage customers and online visitors at our business platform. Digital
marketing makes use of different technologies as well as platforms like
websites, emails, social media platforms to promote the product and services
that we wish the audience to purchase.
It is very important to
establish your brand presence online making it appear in front of consumers
searching for similar service and product. Search engine marketing is the most
common marketing strategy adopted by the business of almost every size. Keyword research, link building, landing page
setup and many more.
The use of search
engine marketing methods is considered revolutionary methods for small and
medium enterprises in India.
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