What are the benefits of Social CR
Social CRM (Customer Relationship Management) is one of the latest evolvements in CRM technology. It is not only based on past, present, and future customer interaction or data; but majorly focuses on conversations and relationships that businesses build with customers on various social media portals like Facebook, LinkedIn. One of the studies conducted by Twitter and Market Probe International, 65 percent of people who use social media platforms tend to share positive feedback on products and services online through social media portals. By applying Social CRM practices and techniques businesses can avail a plethora of advantages like marketing experts can identify and track their biggest online influencers and follow what they are speaking and sharing. So, let us look into a few benefits of implementing social CRM
Get
Quality Leads: By posting and sharing relevant content on social media portals
that meets the consumers’ needs and expectations results in high-quality lead
generation. Besides this, it also helps in retaining existing customers by
offering an instant solution to their issues in a personalized way on social
media platforms. Thus it generates positive word of mouth for your brand too.
Enhance
Brand Value: If you wish that consumers should take an interest in your
products and services, then you should also show interest in knowing what
consumers want from your products and services. Through social media platforms,
you can go through the consumers’ feedbacks and their experiences and then can showcase
your products that act as a solution to their pain points. Doing so enhances
your brand value in the market and generates a bond of trust.
Decrease
support cost: Understating consumers’ pain points through social media portals
saves the time of your support team executives and this approach also brings
down the expense that goes into hiring more executives in the support team.
Addressing the concerns of your past, present, and future customers on social
media portals is an easy and time-saving activity.
What is lead generation in sales marketing?
Lead
generation is the process of identifying consumers that have higher chances of
becoming your customers instantly or in the future. Identifying consumers means
capturing information about consumers, like their name, email ID, or company’s
name, all of which can be used in building a business relationship with them.
Lead generation in sales & marketing can be done organically and/or by
investing money, depending on your resources.
Lead
generation is considered as the first phase of the sales and marketing
pipeline. As we know,” The first impression is the last impression”, so the
first impression of your business in front of your target audience should be
the best. It should entice them to take an interest in your products and
services and make them believe in your products and services that can act as a
solution to their issues. In a layman language, you should leave no stone
unturned in leaving an impact on the consumers’ minds that results in quality lead
generation.
As we are living in the digital era so the process of relevant and quality lead generation is mostly done through digital channels where many sales and marketing strategies are applied like inbound marketing and so on.
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