What are the benefits of Social CR

Social CRM (Customer Relationship Management) is one of the latest evolvements in CRM technology. It is not only based on past, present, and future customer interaction or data; but majorly focuses on conversations and relationships that businesses build with customers on various social media portals like Facebook, LinkedIn. One of the studies conducted by Twitter and Market Probe International, 65 percent of people who use social media platforms tend to share positive feedback on products and services online through social media portals. By applying Social CRM practices and techniques businesses can avail a plethora of advantages like marketing experts can identify and track their biggest online influencers and follow what they are speaking and sharing. So, let us look into a few benefits of implementing social CRM

 


Get Quality Leads: By posting and sharing relevant content on social media portals that meets the consumers’ needs and expectations results in high-quality lead generation. Besides this, it also helps in retaining existing customers by offering an instant solution to their issues in a personalized way on social media platforms. Thus it generates positive word of mouth for your brand too.

 

Enhance Brand Value: If you wish that consumers should take an interest in your products and services, then you should also show interest in knowing what consumers want from your products and services. Through social media platforms, you can go through the consumers’ feedbacks and their experiences and then can showcase your products that act as a solution to their pain points. Doing so enhances your brand value in the market and generates a bond of trust.

 

Decrease support cost: Understating consumers’ pain points through social media portals saves the time of your support team executives and this approach also brings down the expense that goes into hiring more executives in the support team. Addressing the concerns of your past, present, and future customers on social media portals is an easy and time-saving activity.

 

What is lead generation in sales marketing?

 

Lead generation is the process of identifying consumers that have higher chances of becoming your customers instantly or in the future. Identifying consumers means capturing information about consumers, like their name, email ID, or company’s name, all of which can be used in building a business relationship with them. Lead generation in sales & marketing can be done organically and/or by investing money, depending on your resources.

 

Lead generation is considered as the first phase of the sales and marketing pipeline. As we know,” The first impression is the last impression”, so the first impression of your business in front of your target audience should be the best. It should entice them to take an interest in your products and services and make them believe in your products and services that can act as a solution to their issues. In a layman language, you should leave no stone unturned in leaving an impact on the consumers’ minds that results in quality lead generation.

 

As we are living in the digital era so the process of relevant and quality lead generation is mostly done through digital channels where many sales and marketing strategies are applied like inbound marketing and so on.


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