Lead Management Process | CRM software
How does CRM software helps in lead management? A lead is defined as a business or person that may turn into a potential customer or a client for your business. Different companies use different methods for lead generation such as direct marketing, advertising, networking, website inquiries, outbound calls, social media marketing, and email marketing. The sales process is initiated once the sales executive qualifies the lead and places the required data into the sales pipeline. The team later contacts the lead via different communication channels like call, email, personal visits to meet his requirements, explains the details of the product to the prospective customer that eventually convinces him to purchase that product or service from your platform. The lead conversion process may even take days, weeks, or months, depending on a few factors including the buying need, decision-making process, and level of urgency. From lead generation to complet...