Adverse Effects of Inaccurate Company Directory
Adverse
Effects of Inaccurate Company Directory
We are
living in the digital age, and the dynamics of marketing are ever-changing now.
In such scenarios, it becomes essential for businesses to be on their toes and
take steps cautiously when it comes to driving their marketing and sales
activities. But for driving better sales and marketing businesses must use
accurate data entailing company directory of their particular industry which
can be easily bought from database providers in Mumbai. Even the most powerful
Customer Relationship Management system can’t generate good results if the data
injected into it is inaccurate. So the accuracy of the database plays a vital
role in the success of any business. On the other hand, if the database is
inaccurate, it can completely ruin the growth of the sales and marketing process of
any business. Let us look into a few pointers explaining the adverse effects of
inaccurate company directory:
Poor Relationship Management: Building and nurturing robust
relationships with the leads plays a vital role in prospecting. However, an
inaccurate company directory invites painful prospecting because inaccurate
details of leads like job role and buying preferences act as an obstacle in
prospecting and the sales and marketing team pitching of products and services
goes in the wrong direction, which ruins the initial relationship with leads.
Even the lead who is contacted by the sales and marketing team feels puzzled as
he is getting pitched for something which he or she never wanted to buy.
Sometimes
while following up with the qualified leads, by mistake, the sales and
marketing team feed incorrect details of leads which they gather during the
follow-up. In the buyer’s journey, there are multiple interactions of leads
with the team, and sometimes the sales and marketing representatives make
errors while storing the lead information, that acts as a hurdle during the
follow-up with the prospect resulting in poor relationship management.
Poor Lead Generation & Low
Productivity: An
inaccurate company directory leads to poor lead generation and low
productivity. There are many database providers in Mumbai, but businesses
should make sure that they choose the most genuine data provider because it
directly impacts their business success. Integrating inaccurate data to the
Customer Relationship Management System gives no productive results because the
sales and marketing team will only waste their efforts and time in contacting
those leads which are not looking to buy anything and few of the leads’
information like email addresses and phone numbers are inaccurate. Contacting the
leads without complete information of their buying preferences also results in
painful prospecting and ruin the very first impression of the business in from
of the people who are contacted. So the lead generation slows down resulting in
low productivity.
Inaccurate Report Generation: We all are humans bound to make an error.
Similarly, while interacting with leads, sometimes sales and marketing team
store incorrect details of leads. It results in inaccurate report generation
that de-motivates the sales and marketing team as the metrics fail to produce
correct growth, which was expected. Just imagine the number of leads that
turned into customers not properly registered, then it leads to confusion,
frustration, and de-motivation in the company. It also distracts the sales and
marketing team from its focus on achieving the desired targets. Besides,
de-motivation that goes around the team, the sales forecasting process get
impacted too with inaccurate reports as the key decision-makers also face
multiple challenges in planning future strategies on the basis of inaccurate
reports.
Thus,
using a relevant and correct company directory is essential to any business
today. If planning to buy data from database providers in Mumbai, then be sure
it is relevant, structured, and accurate and takes the right decision.
Relevant, structured, and accurate database facilitates the sales and marketing
team to make calls effectively and deliver high impact messages to build a strong relationship with leads and existing customers. In a nutshell, the
accurate database acts as a master key to unlock the world of better
opportunities.
Summary: An accurate company directory is essential to your
business. Using an inaccurate database impacts your business adversely;
however, using correct data amplifies the confidence of your team while
prospecting the right lead at the right time. It also increases the
productivity of your sales and marketing team and also the health of your
business by resulting in good ROI.
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