Inaccurate Business Directory on Business Growth
Impact of Inaccurate Business Directory on
Business Growth
An inaccurate business directory is nothing but an erroneous list of B2B companies
in India that adversely impact the growth of your business. In the market, you
can easily find a reputed database company or a database provider providing
accurate data; however, while purchasing the data of B2B Company in India, you
should be careful as it can either boost or slow down your business growth.
Undoubtedly a powerful CRM is a must; however, it can only produce impeccable
results if the data put inside by you is correct. Your business can still
manage without CRM; however, without accurate data, it’s almost impossible to get
the desired results.
Let us
look at the impact of an inaccurate business directory on your business growth:
Poor Follow-ups
A wrong
business directory purchased from any database company results in improper
follow-ups. It does not let your sales and marketing employees prospect the
right lead with correct details, which later on acts as a hurdle in
following-up with p. Due to inaccurate business directory of B2B company in
India entailing details of a profile like job role and buying preferences, sales
and marketing executives, pitching goes in the wrong direction. It completely
ruins the initial interaction with the lead. Even at the time of follow up with
the right prospects, by mistake, your sales and marketing employees can also
feed incorrect information which they collected during the follow-up with the
lead. In a buyer’s journey, there are multiple interactions of lead with sales
and marketing employees, and as humans are bound to make an error, sales and
marketing representatives also make an error while registering the information,
which acts as a hurdle while following-up with the lead.
De-motivated Environment
An
inaccurate business directory purchased from any database company also creates
a chaotic and de-motivated environment in the company. Incorrect information
gathered by the sales and marketing team results in false or inaccurate reports
that create a chaotic situation and de-motivates the morale of the team as
these reports fail to showcase the right growth, which was expected. The presentation
shows incorrect growth as the number of leads that were converted into
customers were not properly captured in reports which lead to chaos,
frustration and the team feels de-motivated
Apart
from the de-motivation and chaos that spreads around the team, the sales
forecasting process also gets impacted drastically with such false reports as
the decision-makers and stakeholders of B2B company in India face challenges in
formulating short-term and long-term strategies based on false reports.
Low Productivity & Wrong Lead
Generation
An
inaccurate business directory purchased from any database company generates low
productivity and incorrect lead generation. This incorrect lead generation
directly hampers your sales and marketing team’s overall performance. Incorrect
data makes the team’s task challenging while contacting leads, prospecting
them, and scheduling meetings. It results in a lot of time and money wastage
because your sales and marketing employees are sending emails that bounce and
making calls on wrong numbers. Their hard work gets wasted, which they could
have put in other core sales and marketing activities to boost sales.
Inaccurate business directory results in poor prospect planning as the leads
which were contacted did not have comprehensive information regarding their
buying preference and job roles. It completely damages the first impression of
your business in the very first interaction with the lead.
Hopefully,
now we have a clear picture of how an inaccurate list of B2B companies in India
can slow down the growth of any business. If you own a business and want to
boost sales, then look for a database company that provides accurate data.
Summary: Accurate data is essential to your business as it
helps your sales and marketing executives to make calls effectively and forward
effective emails to build a strong relationship with leads and existing
customers. Inaccurate list of B2B companies in India impacts your business
adversely, and your business fails in retaining existing clients and also slows
down the profitability.
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