Let a Bad Business Directory Ruin Your Business
Don’t Let a Bad Business Directory Ruin
Your Business.
A business directory that is not accurate generally refers to an inaccurate list
of contacts that impacts the growth of your business. In the market, you may
find plenty of B2B data companies providing business directory, but you should
be careful when buying the data as it can either make your business grow leaps
and bounds or completely ruin your business. Your Customer Relationship
Management system can only give you the desired outcome if the business
directory integrated into your CRM is accurate. Organizations can still manage
without Customer Relationship Management, but without the correct business
directory, it’s almost next to impossible to get the desired outcome.
Let us
look into a few examples of how a wrong business directory can ruin your
business:
Weak Lead Generation and Low Productivity
A bad
business directory results in poor lead generation. This poor lead generation
hampers your sales and marketing team’s performance as it becomes very
difficult for them to contact leads, prospect them, and arrange meetings. It
also invites a lot of time and money wastage because of your sales and marketing the team is sending emails that bounce and making calls on a wrong or faulty
numbers. It completely ruins all their hard work also which they could have
used in other productive sales-related tasks. A bad business directory also
results in poor prospect planning for those leads where contact information is
right; however, that leads’ preferences and job roles are inaccurate. It
completely ruins the first impression of your business in the very first
interaction with the prospect.
Mismanaged Relationship
B2B data
companies sell multiple business directories based on industry and domain
preference. A bad business directory only invites poor relationships with
clients as it doesn’t let your sales and marketing team prospect the right lead
with correct information, which acts as an obstacle while initiating the
follow-up with leads. Due to incorrect details of a profile like job role and
preferences, sales and marketing team pitching goes in the wrong direction,
which ruins the initial relationship with leads. Even the lead who is contacted
by the sales and marketing team feels puzzled as he is getting pitched for
something which he or she never wanted to buy.
Sometimes
while following up with the prospects, by mistake, the sales, and marketing team
feed incorrect data that they collected during the follow-up with the lead.
During the buyer’s journey, there are various interactions of prospects with
the team, and many times the sales and marketing reps also make mistakes while
feeding the client-specific information, which acts as an obstacle during the
follow-up with the prospect.
Inaccurate Report Generation
Mistakes
made while collecting the data from prospects result in false or inaccurate
report generation, which de-motivates the sales and marketing team as the
metrics fail to produce correct growth, which was expected. Just imagine the
number of leads that turned into customers not properly registered, then it
leads to confusion, frustration, and de-motivation in the company. It also
distracts the sales and marketing team from its focus on achieving the desired
targets.
Besides
de-motivation, which prevails among the team, the sales forecasting process
gets impacted too with inaccurate reports as the key decision-makers also face
multiple challenges in planning future strategies on the basis of inaccurate
reports.
Thus,
using a relevant and correct business directory is essential to your business.
If you are planning to buy data from any B2B data companies, then be sure it is
relevant, structured, and accurate and takes the right decision. Relevant,
structured, and accurate business directory facilitates your sales and
marketing team to make calls effectively and deliver high impact messages to
build a strong relationship with leads and existing customers. The accurate business
directory helps your business in retaining existing clients and amplifies the
chances of profitability through increased ROI. In a nutshell, accurate
business directory acts as a master key to unlock the world of better
opportunities.
Summary: An accurate business directory is extremely important
to your business. Using an inaccurate business directory impacts your business
adversely; however, using correct data amplifies the confidence of your team
while prospecting the right lead at the right time. It also increases the
productivity of your sales and marketing team and also the health of your
business by resulting in good ROI.
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