Follow-up Email Template in the Year 2020


Tips to Draft Effective Follow-up Email Template in the Year 2020

It’s an old the adage, “Out of sight is out of mind”. In a fast-paced competitive world, it becomes essential to be updated with the rapidly changing dynamics. Especially if you are a part of the sales and marketing stream, it becomes crucial to be in touch with the advanced tactics that help you to build a better connect with your prospects. As a salesperson, I’m sure in 2019 you have faced several challenges in establishing and nurturing the relationship with your prospects, and to some extent, you successfully came out to be a winner also by turning those prospects into customers. However, with the arrival of New Year 2020, do you still think those old tactics and techniques can fetch you good results.

You need to keep yourself updated with the changing dynamics of email-marketing because maybe in the past, you have faced challenges in following up with your prospect. Maybe you have sent a quotation to a prospect, but after a few weeks and months, you didn’t get any response from the prospect. In such scenarios, you can’t sit back and wait for the response of your prospect. You must reach out to your prospect anyhow and get the feedback of your quotation or business proposal. One of the best ways to follow-up such prospects is by sending a follow-up email.

A follow-up email is like any other email you sent to your prospects to know what exactly the prospect felt about your business proposal or quotation. Remember if it is not well written, then the chances are high that it will be sent to recycle bin by the prospect. Drafting and sending a powerful and intuitive follow-up email requires a strong strategy. Let us discuss how you can draft a strong follow-up email after sending a business proposal or a quotation to a prospect that will fetch you good response:

Precise & Eye-Catchy Subject Line
The Subject line plays a vital role in determining if your follow-up email will be opened or not. A well-drafted effective and eye-catchy subject line will get your email opened, but a poorly drafted subject line can get your email move to trash. Your follow-up email’s subject line should be precise and not too lengthy. It should generate curiosity among prospects to open it and must directly reflect the body of your email.

Set Clear Objectives
Set your objective clearly while drafting the follow-up email. Think what more you want to convey through a follow-up email; do you want to provide more details of your products and services, do you want to send the follow-up email just as a gentle reminder? Or do you want to fix a meeting with your prospect? Let your prospect know what the purpose behind the follow-up email is.

Ask Relevant Questions
After sending the quotation or a business proposal to your prospect, still not replying, in such scenarios in your follow-up email, you must ask a few questions to your prospect. You need to ask relevant questions in a polite manner, that what are the reasons behind your prospect didn’t reply on your quotation. Don’t think negative if you didn’t get any response on your quotation because there can be many reasons why your prospect didn’t reply. Maybe your prospect was busy and missed your quotation email or maybe your prospect not interested in your business product and services anymore.

Provide Further Explanation
A follow-up email is your second chance to explain your products and services in detail to prospects. Maybe in your quotation email prospect failed to understand and relate to your products and services, and that is why he or she didn’t respond. Or maybe your prospect is not satisfied with your quotation and looking for something more concrete. Here to clear out the air, you need to draft a strong follow-up email that explains your products and services in detail. Provide additional inputs on your products and services and try to fix a meeting with a prospect so you can meet the prospect and explain things face-to-face.

Don’t Push
It could get frustrating when we you send quotation to prospects but don’t get a response. In such scenarios, most of the salespeople try to push their prospect in buying from them. This is a wrong practice that can make your prospect feel uncomfortable. So make sure your follow-up email has relevant questions, but the tone of those questions should be subtle.
Be Very Precise
While drafting the follow-up email’s main body, you need to keep in mind that in a few words, it should convey the right message across. Refrain yourself from using long paragraphs and unnecessary things that don’t make any sense to prospect. Nobody has time to read long emails; people read only those emails that are precise, effective and conveying messages directly. The choice of your words in the follow-up email should be clearly understood by your prospect.

Add Call-to-Action
Your follow-up the email should have an appropriate CTA that prompts your prospect to take some action. Your CTA’s can be like, “Let’s Fix a Meeting” or “Let’s Schedule a Demo” Using Call-to-Action enhances your chances of getting a response on the follow-up email.

Let us look into a few examples of follow-up email templates that can help you to build a better connection with the prospect:

Example 1:

Subject Line: Our the proposed solution for sales automation

Hello (client name)

I thought to follow-up concerning our quotation for the sales automation software.

As a company that is focused on increasing sales, we thought you might be interested in using our sales automation software. It is a software that can drive in sales by more than 30%.

Do you have any questions regarding this? Is there anything you will like us to discuss further? Let’s schedule a meeting to discuss more on this.

If you are available on Monday next week by 9 am – 10 am, let me know.

Regards,
[Your name]

Example 2:

Subject Line: Delay is dangerous!

Hi (client name)

Thanks for giving me an opportunity to send quotations of my [product name].

I have been expecting your feedback, but sadly I haven’t gotten your feedback, so I decided to contact you.

[Product name] is a great product and you will definitely get the value for your money.
Is there anything you will like me to further help you with?

Cheers,
[your name]

Example 3:

Subject Line: Thanks for your time

Hi (client name)

Thanks for your time the other day at your office.

Having an interest in our product is greatly appreciated by us; however, we have not received any reply from you in respect to the quotation sent to you on [date].

Are you not satisfied with the prices? Is there anything you will like us to know?

These products are of very high quality, and we are very confident in our products. You will be totally satisfied with them.

We could schedule a meeting for a product demo. How does Thursday at 2 pm – 3 pm sounds?

Regards,
[Your name]

Example 4:

Subject: Thanks for the meeting at [Event name]! Here’s the list of tech media for you

Hi [Name],

It was great to meet you at [Event name] yesterday. I especially enjoyed learning about the upcoming launch of your startup. As promised, here’s the list of journalists covering your industry: [link]. I suggest reaching out to them a month before the launch.

If you’ll need an introduction to anyone in tech media, let me know. I’m also happy to chat more about PR for startups.

Once again, thank you for an insightful meeting. Let’s keep in touch!

Regards,
Your Name

Example 5:

Subject Line: Let’s not delay

Hi XYZ,

Last we chatted, you requested that I get in touch in November. I may be a month early, but I figured it’d be worth checking-in.

Have you given any additional thought to the proposal? I’d be happy to do a quick review of it on the phone and answer any pending questions.

What does your calendar look like to talk?

Regards,
Your Name

Example 6:

Subject Line: Our proposed solution to beat the competition

Dear XYZ,  

I was just told that the competitor you mentioned, Massive Steel picked-up a large contract with the Canadian Government. We discussed Massive Steel’s web presence in comparison to yours last we talked. Does your team think their website had any impact on the deal? 

Last quarter, several clients ran a new style email campaign that increased leads for their sales team. It’s straightforward and simple to implement.

Does it still make sense to discuss your website? If so, how does your calendar look to talk?

Regards,
Your Name

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