Sales with Accurate Business Directory
Expand Sales with Accurate Business Directory
An accurate
business directory plays an important role in driving the sales and marketing
process of any business nowadays. Any business today that is successful is not
just because of never-ending efforts of the sales and marketing team but also
the database they worked on. The accuracy of the database is highly important
for the sales and marketing team to get the right leads at the right time and
then turning them successfully into valuable customers. But the question is how
any business can get the good database? What should a business do to fetch the
correct data? Well, there are various ways of capturing an accurate database;
however, if any business wishes to speed up its sales and marketing tasks, then
buying an accurate business directory is one of the best options. However,
businesses must also analyze their database needs that can be
location-specific, industry-specific, and so on before buying a database.
Advantages of Accurate Business Directory
After analyzing
the exact database requirements, businesses must also evaluate that is it
really worth to buy a business directory? Would buying a data can amplify their
sales and marketing growth? Well to answer all such questions, let us look into
a few advantages of buying a business directory:
Get connected with Decision Makers:
An accurate database gives you a detailed list of business directory entailing
contacts of key decision-makers of various industries. These lists enable your
sales team to build connections with these stakeholders quickly.
Target Relevant Companies:
Using accurate data helps you to target relevant companies. The list of
business directory enables your sales team to target only those companies that
matter to your business and need your product or service.
Expand Reach & Sales:
Using an accurate database also ensures the expansion of reach and sales. It
offers you a large pool of potential audience and sales where you can send
impactful marketing e-mails and the more people receiving it improve your
chances to generate more potential sales.
Strong Sales Pipeline:
Getting the accurate database entailing business directory and contacts of
decision-makers helps in building a robust sales pipeline. Your sales team is
always sure about the contacts that are most likely to buy from you with the
help of an accurate database.
Enhanced ROI: By using an accurate
database, you get access to a database that will be receptive to your sales and
promotional e-mails. It results in saving a lot of time and money as your
e-mail will be sent to only those contacts that have an interest in your
products or services.
Disadvantages of Inaccurate Business Directory
We are in the
digital age, and the dynamics of sales and marketing are ever-changing. In such
scenarios, it becomes important for businesses to be on their toes and take
cautious steps when it comes to mobilizing their marketing and sales
activities. But for driving better sales and marketing companies must use
accurate data entailing business directory of their particular industry which
can be easily purchased from any database provider. Even the most efficient
Customer Relationship Management system fail to fetch good results if the data
integrated into it is not accurate. So the accuracy of the data plays an
important role in the success of any company. Contrary to this, if the data is
not accurate, it can completely damage the growth of sales and marketing
process of any company. Let us look into a few points explaining the
disadvantages of inaccurate business directory:
Poor Relationship Management:
Establishing and nurturing strong relationships with prospects plays a vital
role in prospecting. However, an inaccurate business directory comes with
painful prospecting because inaccurate details of prospects like job role and
buying preferences act as a hindrance in prospecting and the sales and
marketing team pitching of products and services goes in vain, which damage the
initial relationship with prospects. Even the prospect who is contacted by the
sales and marketing team feels puzzled as he is getting pitched for products
and services which he or she never wanted.
Sometimes while
following up with the qualified prospects, by mistake, the sales and marketing
team store incorrect details of prospects which they gather during the
follow-up. In the buyer’s journey, there are numerous interactions of prospects
with the team, and sometimes the sales and marketing reps make errors while
feeding the details, that act as a hindrance during the follow-up resulting in
poor relationship management.
Bad Lead Generation & Low Productivity: An inaccurate business directory brings poor lead generation and
increases low productivity ratio. There are many data providers in the market,
but business owners should make sure that they choose the most genuine database
provider because it directly influences their business success. Injecting
inaccurate details to the Customer Relationship Management System produces no
productive results because the sales and marketing team will only waste their
efforts and time in contacting those leads which are not looking to buy
anything and few of the leads’ information like e-mail address and phone
numbers are inaccurate. Contacting the leads without complete information of
their buying preferences also results in painful prospecting and ruin the very
first impression of the business in from of the people who are contacted. So
the lead generation slows down resulting in low productivity.
Incorrect Report Generation:
We all are humans bound to make an error. Similarly, while interacting with
leads, sometimes sales and marketing team store incorrect details of leads. It
results in inaccurate report generation that de-motivates the sales and
marketing team as the metrics fail to produce correct growth, which was
expected. Just imagine the number of leads that turned into customers not
properly registered, then it leads to confusion, frustration, and de-motivation
in the company. It also distracts the sales and marketing team from its focus
on achieving the desired targets. Besides, de-motivation that goes around the
team, the sales forecasting process get impacted too with inaccurate reports as
the key decision-makers also face multiple challenges in planning future
strategies on the basis of inaccurate reports.
How Accurate Business Directory Improves Database Marketing?
The business
directory acts a catalyst in the growth of database marketing campaigns.
Irrespective of the size of the organization, small, medium, or large,
detailed, and complete information about the target audience acts as the master
key to generate leads and drive better sales. An accurate business directory
can be used to invigorate marketing efforts, ensuring the reach expansion to
the right people. In case you do not have an accurate business directory and
company data readily available, then you can easily buy a B2B business
directory from any reputed data provider. Your business can get a plethora of
benefits by applying this approach. Buying an accurate B2B business directory
allows your sales and marketing team to connect with a wider audience; focus on
customer-specific requirements; conduct multi-channel online campaigns.
However, the question is, does buying a b2b business directory improves
database marketing campaigns? The answer is big yes, in the market, few data
providers are selling an inaccurate data, but contrary to this, there are also
some reputed data providers that offer structured and relevant data as per your
business and industry needs.
So if you are
planning to buy data and confused whether you should buy a business directory,
then the answer is big yes. However, at the same time, make this decision
abruptly. You must research, analyze your business directory needs, and ensure
that you get the data provider who can fulfill your data needs and genuinely
concern about the growth of your organization.
Marketing tactics
and techniques with the passage of time have changed dramatically. The arrival
of the internet to each and every home has completely changed the equation of
customer’s buying behavior and preferences. We are living in the Digital Age,
and with easy accessibility of the internet, customers usually research various
products by surfing multiple websites before making a purchase decision. The
old school traditional marketing tactics, like paid advertising, still work for
many organizations, however not for all. There is more focus on especially
targeting the customer who is already looking for your company’s product or
service. However, nowadays, the equation is changed, and driving business is
completely based on connecting the right people at the right time.
But the matter of
fact is what the success rate of sales is if anyone buys business directory
and, what if it is an inaccurate data, completely unstructured and irrelevant?
As we are aware of the fact that not all data is similar and, not all data
providers are the same. In the market, there are a few data providers who are
selling business directory and company data in a non-ethic manner entailing
postal addresses, phone numbers, and e-mail addresses. It is highly advisable
to purchase high-quality business directory from a verified and genuine
database provider.
Many times data
issues happen when business-owners buy data from the irresponsible database
provider. Getting a database from such a data provider destroys your database
marketing. Using an inaccurate business directory for sending marketing e-mails
can completely destroy your company reputation, decreases response rates,
irritate potential customers, and dramatically wastes your time and resources.
But on the other hand, a good business directory can transform your business in
better shape and helpful in boosting the database marketing process. A good
business directory entailing relevant details of B2B company in India is always
updated and detailed; there is no duplication of data; the data obtained by the
data provider is ethically and legally. This type of business directory will
help you to achieve database marketing objectives. It also scales up the lead
generation process resulting in better sales and revenue.
Prerequisites for Buying Business Directory
Capturing the
right leads at the right time and turning them into customers is the major
challenge that any business faces. It’s not an easy task, as it takes a lot of
effort and time. To resolve these challenges, businesses need an accurate
business directory that can be purchased from any data provider. Accurate data
saves time and helps the sales and marketing team to get in touch with the
right prospects for the business.
Irrelevant and
un-structured business directory acts as a hurdle in a qualified lead
generation. It wastes the efforts of the sales and marketing team to connect
with the right leads. To solve such issues, many businesses buying data from reputed
data providers that simplify the lead generation process. But, the question is-
will it expand customer reach and will it provide them exposure to relevant B2B
contacts. If you are keen to buy a business directory from any data provider,
then you must know the advantages your business can reap out of it. How this
data can connect you to key stakeholders of multiple industries that can scale
up the lead generation process by tapping the right leads to create more
effective campaigns, and help your sales representatives focus on selling, not
to research.
Let us have a
quick look at a few prerequisites that we must consider before buying a
business directory:
Explain data requirements to data provider: You must explain your data requirements to the data provider. For
example, if you want a business directory entailing contacts of key
decision-makers of a specific location, then what would you do with business
directory entailing contacts from other locations. It will be useless if your
data is not location-specific. So it would be a good option to explain the data
specific requirement to the data provider before buying a business directory.
Explain why you need business directory: You should also explain to the data provider why you need data,
what is the objective behind buying that business directory, and how you will
be using it. Explain your actual need for a business directory to the data
provider. It can be for multiple reasons right from telemarketing to e-mail
campaigns.
Ask for a Sample: Before
buying any data of key decision-makers of businesses, you should first opt for
sample data. Ask your data provider for free sample data, which gives a brief
view of a business directory for a few hours, and in that time- period, you can
evaluate the actual worth of that business directory.
Evaluate the lead generation process:
Develop a clear understanding of your company’s lead generation process and
gauge the number of leads your team can manage successfully. Buying a vast
business directory is not enough if your team is not ready to streamline it
appropriately and use it to its maximum potential.
Data Support: Only purchasing
a business directory from any reputed data provider is of no use if it is not
organized and relevant. Your data provider must offer you impeccable
after-sales support, too, and should always be ready to take ownership of the
data that is structured and suits your business needs.
Conclusion
Thus, using a
relevant and accurate business directory is essential to any business today. If
planning to buy database from database providers, then be sure it is relevant,
structured, and accurate. Relevant, structured, and accurate data facilitates
the sales and marketing team to make calls effectively and deliver high impact
messages to build a strong relationship with prospects and existing customers.
In a nutshell, the accurate database acts as a master key to unlock the world
of better sales opportunities.
