How to Write Emails People Want to Click & Reply
We are living in the Digital Age, where traditional marketing practices are obsolete, and the digital marketing approach is transforming the equations of marketing every now and then. Email marketing is a part of digital marketing that also evolved with times and witnessed several changes, and now the arrival of various automation services has changed the dynamics of email marketing too. However, what remains the same is the effectiveness of an email that it leaves on the recipient. A well-crafted email always required for the success of any e-mail marketing campaign. Let us look into a few e-mail templates based on various scenarios that can help you to write emails that compel the recipient to open and reply:
Cold Email Templates
Scenario No. 1: Take Appointment
Hi (Recipient’s name),
My name is (name). We helped (specific company type) with (one-line description).
I wish to know how you manage (thing your organization manages) at (Organization Name).
Are you available for a brief call at (time options) so I can show you what we're working on.
Regards,
(Your Name)
Scenario No. 2: How to Export (company) Prospects from professional social networks and into your CRM (name)
Hi (Recipient’s name),
I would like to know your lead gen efforts. We're helping multiple (industry) businesses gather their prospects straight from professional social networks and import them directly into their CRM- Customer Relationship Management system (adding phone numbers and email addresses).
Quick question: Can you connect me with the one who is steering the process of new prospecting and revenue generating tools at (organization name)?
Regards,
(Your Name)
Scenario No. 3: Take Appointment
Hi (Recipient’s name),
My name is (name) from (your company name). Businesses drive sales with consistent marketing. (My organization) can help your sales professionals in driving sales better with a handy sales tool.
If that sounds interesting, I can explain how it works.
Regards,
(Your Name)
Researched Outreach Email Templates
Scenario No. 1: Introducing marketing automation tool
Hi (Recipient’s name),
I believe you are using (XYZ) as a marketing tool, and I was wondering if you are getting the desired results out of it or not. Generally (XYZ) marketing tool users face multiple challenges and look for a more scalable solution. Most of the users of (XYZ) have switched to a new marketing automation tool (SalezShark) in recent months. These users have witnessed an instant increase of 30-100% in their productivity and a dramatic enhancement in lead generation.
For a limited time- period, we are also offering special pricing packages on SalezShark to make switching from (XYZ) to SalezShark incredibly easy and attractive.
Kindly reply to this email if you like to fix an appointment with us or like to take a free demo.
Regards,
(Your Name)
Scenario No. 2: Discussing Social Media
Hi (Recipient’s name),
I recently read (blog post title) that your organization posted on (social media portal). (Topic of a blog post) It seems like we share a common interest. In fact, (one-sentence comment on/reaction to blog post).
I am working with (your company name) and we (your company's value proposition). (Referral) Recommended I would be happy to help you with solutions and ideas (problem your product addresses). If it sounds useful, can I get some time on your calendar to discuss these ideas and (the topic of a blog post).
I am awaiting inputs on the same.
Regards,
(Your Name)
Scenario No. 3: Question about company plan to expand
Hi (Recipient’s name),
I recently read your interview in (XYZ) magazine, where you expressed your interest in expanding your business by expanding the franchise operations by 30%. In the past few years, my company (Company name) helped three franchisors in executing significant traffic to their newly opened locations.
I believe you would like to know how we did this? I’m available next Friday, June 7th. Kindly fix an appointment so we can discuss this in detail.
Regards,
(Your Name)
Follow up Email after the first conversation.
Re: (same subject)
Hi (Recipient’s name),
It was a pleasure talking to you on the phone earlier today, and I liked learning about your unique role at (company). I can certainly relate to the challenges you are facing (challenges discussed) and the impact they are having on (insert personal impact).
As discussed, I have attached (or linked to) the resources and materials that can help you understand how we can solve your issues (add compelling reason to buy).
Feel free to contact me if you have any questions. Otherwise, I’m looking forward to get in touch with you on (date and time).
Regards,
(Your Name)
Second Follow Up
Hi (Recipient’s name),
I have tried contacting you to know if there is a mutual fit between my company's expertise and your business goals around (statement).
It would be great if you can invest 5-10 minutes on a call with us to determine if there is a mutual fit between your (statement) and our expertise.
I am awaiting inputs on the same.
Regards,
(Your Name)
Cold Email Templates
Scenario No. 1: Take Appointment
Hi (Recipient’s name),
My name is (name). We helped (specific company type) with (one-line description).
I wish to know how you manage (thing your organization manages) at (Organization Name).
Are you available for a brief call at (time options) so I can show you what we're working on.
Regards,
(Your Name)
Scenario No. 2: How to Export (company) Prospects from professional social networks and into your CRM (name)
Hi (Recipient’s name),
I would like to know your lead gen efforts. We're helping multiple (industry) businesses gather their prospects straight from professional social networks and import them directly into their CRM- Customer Relationship Management system (adding phone numbers and email addresses).
Quick question: Can you connect me with the one who is steering the process of new prospecting and revenue generating tools at (organization name)?
Regards,
(Your Name)
Scenario No. 3: Take Appointment
Hi (Recipient’s name),
My name is (name) from (your company name). Businesses drive sales with consistent marketing. (My organization) can help your sales professionals in driving sales better with a handy sales tool.
If that sounds interesting, I can explain how it works.
Regards,
(Your Name)
Researched Outreach Email Templates
Scenario No. 1: Introducing marketing automation tool
Hi (Recipient’s name),
I believe you are using (XYZ) as a marketing tool, and I was wondering if you are getting the desired results out of it or not. Generally (XYZ) marketing tool users face multiple challenges and look for a more scalable solution. Most of the users of (XYZ) have switched to a new marketing automation tool (SalezShark) in recent months. These users have witnessed an instant increase of 30-100% in their productivity and a dramatic enhancement in lead generation.
For a limited time- period, we are also offering special pricing packages on SalezShark to make switching from (XYZ) to SalezShark incredibly easy and attractive.
Kindly reply to this email if you like to fix an appointment with us or like to take a free demo.
Regards,
(Your Name)
Scenario No. 2: Discussing Social Media
Hi (Recipient’s name),
I recently read (blog post title) that your organization posted on (social media portal). (Topic of a blog post) It seems like we share a common interest. In fact, (one-sentence comment on/reaction to blog post).
I am working with (your company name) and we (your company's value proposition). (Referral) Recommended I would be happy to help you with solutions and ideas (problem your product addresses). If it sounds useful, can I get some time on your calendar to discuss these ideas and (the topic of a blog post).
I am awaiting inputs on the same.
Regards,
(Your Name)
Scenario No. 3: Question about company plan to expand
Hi (Recipient’s name),
I recently read your interview in (XYZ) magazine, where you expressed your interest in expanding your business by expanding the franchise operations by 30%. In the past few years, my company (Company name) helped three franchisors in executing significant traffic to their newly opened locations.
I believe you would like to know how we did this? I’m available next Friday, June 7th. Kindly fix an appointment so we can discuss this in detail.
Regards,
(Your Name)
Follow up Email after the first conversation.
Re: (same subject)
Hi (Recipient’s name),
It was a pleasure talking to you on the phone earlier today, and I liked learning about your unique role at (company). I can certainly relate to the challenges you are facing (challenges discussed) and the impact they are having on (insert personal impact).
As discussed, I have attached (or linked to) the resources and materials that can help you understand how we can solve your issues (add compelling reason to buy).
Feel free to contact me if you have any questions. Otherwise, I’m looking forward to get in touch with you on (date and time).
Regards,
(Your Name)
Second Follow Up
Hi (Recipient’s name),
I have tried contacting you to know if there is a mutual fit between my company's expertise and your business goals around (statement).
It would be great if you can invest 5-10 minutes on a call with us to determine if there is a mutual fit between your (statement) and our expertise.
I am awaiting inputs on the same.
Regards,
(Your Name)
