What is the impact of buying an inaccurate B2B Database
What is the impact of buying an inaccurate B2B
Database?
An
inaccurate, disorganized and irrelevant B2B database can leave some serious
impact on the overall health of your business. Businesses nowadays complain
that they are not getting the desired result from their sales and marketing
team. Most of the time businesses blame their sales and marketing professionals
for the failure of sales and marketing campaigns. But one of the most important
aspects that they ignore is the accuracy of data entailing contact details of
B2B company in India. Businesses think that simply buying a good CRM – Customer
Relationship Management system can suffice their business need and can produce
impeccable and desired results. But it doesn’t matter how god CRM you purchase
if the B2B database injected into the system is disorganized, irrelevant and
inaccurate, it can’t produce the desired outcome. Thus, it is also necessary to
buy data that is accurate, relevant and organized. Let us look into a few
impacts of buying inaccurate B2B database entailing contact details of B2B
company in India:
Zero Productivity & Low Lead Conversion: An inaccurate, disorganized and irrelevant
B2B database entailing contact details of B2B company in India invites zero
productivity and bad lead generation. It has been often found that if your
sales and marketing team working on inaccurate data then they face multiple
challenges in connecting with the leads. This is because the messages they are
sending to email addresses are not correct that increases the email bounce
rate. Another cause can be that the messages that have been sent to email
recipients were not looking for anything similar to what the sales and
marketing team pitched for. In such scenarios, the overall productivity of
business decreases and the chances of bad lead generation go higher.
Improper Follow-ups: An inaccurate, disorganized and irrelevant
B2B database entailing contact details of B2B company in India results in
improper follow-ups. This is because the contacts on which the sales and
marketing team are contacting are not relevant. These contacts are not looking
for anything similar to what they have been pitched for. This activity thus
results in improper follow-ups and also on the other hand damages the
reputation of the organization as the sales and marketing team are contacting prospects
without doing proper research on prospects’ buying preferences and habits. So
it is necessary for the sales and marketing team to work on accurate data
because through that only they can do a proper follow-up with the prospects.
Environment of De-motivated: Inaccurate, disorganized and irrelevant
B2B database entailing contact details of B2B company in India results in an
environment that invites a feeling of de-motivation among sales and marketing
team members. Just imagine if the wrong data is captured by the marketing team
regarding a particular lead and forwarded to the sales team as a sales
qualified lead. Then the sales team often put it in the sales pipeline and
hence that becomes a part of sales forecasting however when the actual lead
conversions get calculated then you notice a huge difference between the
figures that were expected during sales forecasting and the figures that were
actually achieved in sales. This outcome results in a feeling of de-motivation
among the sales and marketing team members that impacts the growth of business
adversely.
Thus, an
accurate B2B database is a basic need of your business as it helps your sales
and marketing members to build a connection with prospects and send effective
emails. Inaccurate, disorganized and irrelevant B2B database entailing contact
details of B2B company in India impacts your business growth adversely and your
business fails in retaining existing customers and also lowers the
profitability.
Summary: Inaccurate, disorganized and irrelevant B2B database
entailing contact details of B2B company in India acts as a major obstacle that
stops your team to unlock the world of better sales and marketing
opportunities. Hence, it is essential to inject clean and accurate data into
your sales and marketing process.
