Weed-Out Inaccurate Business Directory for Better Business Growth
Weed-Out Inaccurate Business Directory for Better Business Growth
If your sales and
marketing team fail to produce impeccable outcome then it is not always
necessary they lacking in their selling and marketing skills but it can be
possible the business directory they working on is inaccurate and irrelevant.
Irrespective of the size of business small, medium or large all kinds of
businesses need accurate data and need to weed out an inaccurate business directory
from their sales and marketing process for better business growth.
Most of the
businesses today struggle in achieving sales target and one of the reasons
behind this is that they ignore the fact and importance of accurate data. In
the absence of accurate business directory, the CRM – Customer Relationship
Management system also fails to produce the desired outcome because the data
that is integrated into the system is inaccurate and irrelevant. The sales and
marketing team wastes a lot of their time in contacting those leads that are
not actually interested in buying or the sales and marketing professionals are
contacting leads on incorrect email addresses that bring almost zero results.
Let us look into
few reasons to weed out inaccurate and irrelevant business directory for better
business growth:
Damage Reputation of the company:
Connecting and building a robust rapport with the lead is an essential part of
prospecting. But if the sales and marketing team are using inaccurate and
irrelevant business directory then they are connecting and struggling to build
a relationship with those leads who are not at all interested in buying or
those leads are not looking for something that sales and marketing team is
offering to them. Thus, by using inaccurate and irrelevant business directory
sales and marketing team are contacting wrong leads that also spoil the initial
relationship of sales and marketing professionals with leads. Besides this, it
also damages the reputation of your company.
Poor Lead Generation & Low Productivity: Working on an inaccurate business directory only leads to poor
lead generation and low productivity in business. Once the inaccurate and
irrelevant data gets integrated into the system, the sales and marketing team
starts contacting the contacts to get sales and marketing qualified leads. But
as the list of contacts is inaccurate so most of the contact emails and phone
numbers are of no use that wastes the time and effort of the sales and
marketing team. This leads to poor lead generation and low productivity
eventually.
Wrong Report Generation:
Inaccurate and irrelevant business directory leads to incorrect report
generation too. But how is it possible, well the answer is simple, we all are
humans and make errors in manually feeding information into the system. So
sometimes during the interaction with the leads sales and marketing
professionals feed incorrect number and email addresses and incorrect
information get integrated. This leads to the confusion many times because sales
and marketing professionals fail to analyze where exactly a particular lead
lying in the sales funnel. Based on this the report that gets generated is most
of the time inaccurate which de-motivates the morale of sales and marketing
professionals as the number of sales they were expecting is not showing in the
report. This leads to confusion and frustration and the overall productivity
gets decreased too.
Thus, the
inaccurate and irrelevant business directory needs to be completely removed
from the sales and marketing process. Once your sales and marketing team starts
working on accurate and relevant data they can overcome challenges like poor
lead generation and incorrect report generation. Working on accurate data
guarantees that the sales and marketing team contacting those leads that are
most likely to buy that eventually give a boost in sales and revenue.
Summary: Inaccurate and
irrelevant business directory invites a lot of challenges or the sales and
marketing team. It brings poor lead generation and low productivity that
eventually impacts the business growth adversely.
