Business directory in Mumbai
How An Accurate Business directory in
Mumbai Helps in Marketing?
An
accurate, relevant and target oriented Business directory in Mumbai plays a
vital role in many kinds of marketing. Being a responsible business owner one must
understand how the accuracy of Business directory in Mumbai impacts the kinds
of marketing. Let us dig into few kinds of marketing that helpful in any
business and also let see how an accurate Business directory in Mumbai helps
these kinds of marketing.
Database Marketing: Database marketing when gets integrated
with accurate Business directory in Mumbai is highly effective as it offers
ample of advantages that ease the job of the sales and marketing team and boost
the sales process. Let us look into the significant advantages of database
marketing that enrich customer communication and sales:
oIncreased profitability: Database marketing with accurate Business
directory in Mumbai is highly effective in helping your sales and marketing
teams to divide and set its marketing efforts in a cost-effective manner,
resulting in better productivity and profitability. With access to the most
qualified leads, chances of converting those leads into valuable customers are
higher, resulting in enhanced profitability.
o Target-oriented marketing: It is one of the major benefits of
database marketing as it helps your sales and marketing team to expand its
reach to most genuine buyers by using Business directory in Mumbai and target
those who are genuinely interested in buying your product or service.
o Time Saver: Structured and relevant data offers massive help in
saving the valuable time of the sales and marketing team. It helps your team to
focus on core sales and marketing activities as they get access to readily
available qualified leads. In this manner, they sell more and save a lot of
time, which was earlier wasted in looking for qualified leads.
Email Marketing: Email marketing with the use of accurate Business
directory in Mumbai is one of the proven marketing techniques and a useful tool
to communicate with the prospects that matter to the business. Email marketing
helps businesses to position products and services in front of the target
audience effectively. It enables sales and marketing reps to fetch good sales
and revenue. Let us look into a few facts proving that email marketing is not
dead yet:
oEmail marketing is action-oriented: Email marketing with accurate Business
directory in Mumbai plays a vital role in the growth of any business. We are
living in the digital age of communication and grown up with using emails. In
our school days, we learned to manage the emails we get, whether it is
replying, forwarding, or clicking on them; each email is going to incite some
sort of action. As we know, an email is an organic and efficient way to bring
direct traffic to any website, which is a good practice to undertake when
trying to establish a business, get traffic, and drive better sales. It is one
of the useful marketing techniques generating better results immediately by
keeping multiple call to action in a single email.
o Email marketing is measurable: Email marketing with accurate Business
directory in Mumbai is highly measurable and produces results swiftly, which
is, most of the time, measurable. By saying the results are measurable means
that with these results, you can track the open rate, click rate, and the
number of people who subscribe and unsubscribe the emails. SalezShark CRM
offers the same features of email marketing that enable the businesses to
gauge, track, and monitor the results; it also enables businesses to learn even
more valuable information about their prospects so they can have a better
understanding in which to improve for future email marketing strategies.
o
Personalization and segmentation is easier: Nowadays, email marketing software enables
businesses to personalize business emails based on the first and last names of
the prospects. As per one random study, personalized emails generate a 14%
increase in CTR (Click through Rate) and a 10% increase in conversion. Also,
personalized subject lines generate a 26% higher open rate. Email marketing
software nowadays also tracks Buyer’s Journey. Businesses now can send relevant
emails as per the buyer’s requirement. It enables businesses to offer the right
product at the right time in front of the relevant buyer, which guarantees
higher conversion rates and lower unsubscribe rates.
Summary: The power and
effectiveness of email marketing and database marketing multiply if a clean,
accurate and relevant Business directory in Mumbai is used in it. It gives
great results as it improves the overall performance of an email marketing
campaign by exposing emails to the right people resulting in better sales and
enhanced revenue.
