Inaccurate Customer Database Decreases Business Growth
Inaccurate Customer Database Decreases
Business Growth
Inaccurate,
mismanaged and irrelevant customer database refers to an inaccurate list of B2B
Company in India that decreases the overall business growth. At present in the
market, it is easy to find a reputed database company or a data provider
selling accurate and relevant customer database; but the point to be noted is,
while buying the database of B2B Company in India, businesses should be careful
as it can either boost or decrease the overall business growth. There is no
doubt that a powerful CRM is required for a boost in business; but, it will be
only producing great results if the customer database integrated by businesses
is accurate, clean and relevant. Another point to keep in mind is an
organization can manage without a powerful CRM; but, without an accurate and
clean customer database, it becomes very tough to attain the targeted goals and
desired outcomes.
Here we
are with a few reasons that help businesses to refrain themselves from using
inaccurate customer database:
Poor Follow-ups: An inaccurate and irrelevant customer database
bought from any database company only invites poor follow-ups. It harms the
productivity of the sales and marketing employees and they fail to connect with
prospects. Just because of this inaccurate and mismanaged contact information
of B2B company in India that includes the comprehensive information of clients’
profiles like their job role and buying preferences, sales and marketing
representatives, pitching of products and services goes in the wrong direction.
It not only damages the initial interaction with the lead but also the company
reputation comes at stake. Moreover during the follow up with the prospect if
any mistake is done by sales and marketing employees then that mistake or
misinformation of the client gets fed into the system that later results in
poor and improper follow up.
Dissatisfaction among employees: An inaccurate, mismanaged and irrelevant
customer database bought from any database company also capable of inviting
dissatisfaction among employees. Inaccurate customer information collected
manually over the call many times results in false or inaccurate report
generation that brings the feeling of chaos, de-motivation, and dissatisfaction
among sales and marketing professionals.
Besides
the feeling de-motivation and chaos that prevails around the sales and
marketing team, the sales forecasting procedure also goes wrong due to false
report generation. The stakeholders of the B2B company in India face a hard
time in strategizing their future sales and marketing plans just because of the
incorrect report generation.
Decreased Productivity: An inaccurate, mismanaged and irrelevant
customer database bought from any database company also has the potential to
invite a huge dip in sales and marketing productivity. It also causes poor lead
generation that acts as an obstacle when sales and marketing reps pitch the
products and services to the prospects. Incorrect, mismanaged and irrelevant
customer information leads to great difficulty in contacting the prospects,
prospecting them, and fixing demos with them. This also leads to a lot of time
and money wastage become the sales and marketing team are wasting their time
sending sales and marketing emails to them who are simply not interested in
buying or the most of email addresses are wrong. This increases the bounce rate
of the email campaign and which results in wastage of time and money both for
the business.
Hopefully,
now we know why businesses should refrain themselves from using an inaccurate
list of B2B Company in India that decreases the overall business growth. So, if
you are a business owner and looking forward to enhancing your business growth
then opt for an accurate customer database purchased from a reputed database
company.
Summary: Inaccurate customer database should never be used by
any business as it only leads to chaos and dip in the overall productivity of a
business. The integration of inaccurate data only causes improper follow-up and
poor lead generation that decreases the growth of a business.
