Effects of using an Inaccurate Business directory in Goa
What
can be the Adverse Effects of using an Inaccurate Business directory in Goa?
In a b2b or b2c environment,
the accuracy and relevancy of the business directory in Goa is essential and
plays a crucial role in driving sales and marketing activities. Your overall
sales marketing process, right from lead identification, lead generation to
lead nurturing and lead conversion gets impacted by the accuracy and relevancy
of your business data in Goaused by your sales and marketing team. If the data
used by your sales and marketing team is not good enough and not relevant to
your domain and don’t have the necessary information of buyers like their email
addresses and phone numbers, then that kind of data is not accurate and that
kind of inaccurate data will only waste the time of your sales and marketing
team. You can’t expect desired results from your sales and marketing
professionals until you provide then accurate, relevant, and action-oriented
database. Let us explore what can be the adverse effects of using an inaccurate
business directory in Goa.
It hits your lead generation
process resulting in poor leads:
If your sales and marketing
professionals are using inaccurate business data in Goathen undoubtedly they
will end up generating false leads. These kinds of leads are those leads that
are not looking for something that your business is offering. Moreover, in the
case of an inaccurate database, your sales and marketing professionals end up
sending a promotional email to the wrong email addresses, which will multiply
your email marketing bounce rate which also impacts your brand’s credibility in
the market. Even if your sales and marketing agents are calling buyers then
they are calling blindly without having any idea in mind what are their buyers’
buying preferences and what exactly their buyers want. Calling on such contacts
leads to wastage of time as the numbers on which your sales and marketing
professionals will call are either wrong numbers or these contacts are not
looking for what your business is offering. Hence your lead generation goes
wrong that gradually decreases the overall work productivity too.
It makes the lead nurturing
process difficult:
If your sales and marketing
professionals are using an inaccurate business directory in Goa then
undoubtedly they will end up nurturing leads that are not genuine buyers of
your products and services. The leads which get generated from inaccurate data
are the ones who are not at all interested in buying what your business is offering.
So it becomes a more challenging task to first raise the need for your products
and services in that prospect’s mind and then nurturing it. However, if the
lead is already in need of something similar to your products and services, it
becomes a cakewalk to nurture such a prospect. So the process of lead nurturing
gets more difficult if the database used by your lead generation team is not
aligned with your products and services. Secondly, when the lead is not
interested in buying from you and you keep on sending emails to such leads
educating about your products and services, it irritates that lead which
eventually hits your brand image in the market.
It brings the feeling of
de-motivation among your team:
It has been observed that
many times some human-bound mistakes happen by employees in registering the
buyers’ information (email addresses, alternate phone number, etc.) at the time
of lead generation and when that information is used by any other employees, it
fails to produce desired results. It can also hit your email marketing campaign
performance. If your database has all incorrect email addresses then it will
automatically hamper the desired results by increasing the bounce rate of your
email campaigns. This causes a feeling of de-motivation among your marketing
team.
Summary: If the data used by your
sales and marketing team is not good enough and not relevant to your domain and
don’t have the necessary information of buyers like their email addresses and
phone numbers, then that kind of data is not accurate and that kind of
inaccurate data will only waste the time of your sales and marketing team.
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