How to Improve the Quality of Business directory in Malaysia
How to Improve the Quality of Business directory in
Malaysia?
The quality of your business
directory in Malaysia used by your sales and marketing agents in the process of
a lead generation plays a crucial and essential role. Hence, the quality of
your b2b data in Malaysia can’t be ignored at any time as it is the basic
building block of your business on which you plan to drive customer
acquisitions and expect good revenue. Irrespective of the size of your business
– small, mid-size, or large, the quality entailing the accuracy and relevancy
of the business directory in Malaysia is equally essential for all sizes of
enterprises. If you try to gauge the quality of your b2b data in Malaysia then
it can’t be analyzed in a day, it takes time and a gradual process that takes
time. It is mostly detected and reported by your sales and marketing agents,
during the time of lead generation or lead nurturing. So, here you need to pay
special attention and be in constant touch with your sales and marketing agents
to know the exact state of your data quality. So let us explore a few
strategies that can help you out in improving the quality of your business
directory in Malaysia.
Monitor Data Entry Process: It has been found often at
the time of manually updating the data entailing customer information or while
manually registering new leads details the sales and marketing executives make
mistakes. Here you need to be proactive and monitor the data entry process,
either by introducing automation and if not that then check it manually to
ensure the data accuracy and consistency. To be on the safer side it is always
a wise step to make automate the data entry process which leaves no room for
human errors. Here CRM software proves out to be highly effective in automating
this process.
Track Data Capturing: You can also improve the
quality of your business data by keeping a track of the data capturing process. It
has been found that many times when you attach a form to your website to
capture interested consumer information they try to skip it or even at the time
of filling the details manually they tend to make mistakes and as a result,
either incomplete or incorrect information gets captured. So
in order to get rid of such issues and make data capturing effective and
accurate, you should give an option of form that that
auto-fill certain information itself and remaining information like contact
details and company details get filled by users themselves, so by keeping such
forms, users don’t feel like to skip the form and actually submit it that helps
your business to know more about the lead and improves the data quality.
Create Sync with CRM: Another way to keep the
quality of your data maintained is by establishing seamless sync with your CRM.
Many times it has been found that because of poor synchronization between the
sales and marketing process, the quality of a database gets hampered. Just
imagine, if a new lead fails to sync, then the lead will remain in the
marketing cycle and will not reflect in the sales cycle. So it is highly
required by your business to keep a perfect CRM sync maintained.
De-Duplicate Records: Last but not least measure to
enhance the quality of your business directory in Malaysia is by de-duplicating
the records. Duplicate records here mean duplicate email
addresses or phone numbers of your customers. This happens when your sales and
marketing reps. manually enter records or import records in bulk. In such a
scenario, you should use a tool that enables your sales and marketing agents to
de-duplicate records or merge duplicate records. So, to achieve this objective
you can implement a powerful and intuitive CRM that helps you in detecting
duplicate records and at the same time merging those records so no
discrepancies occur.
Summary: Data issues mostly detected and reported by your sales and
marketing agents, during the time of lead generation or lead nurturing. So,
here you need to pay special attention and be in constant touch with your sales
and marketing agents to know the exact state of your data quality.
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