New Marketing Strategy for Small and Medium Business
Manoj has an electronic store, and he is updating and adding
several new products in his shops. These products will be available in-store
from next week. Meanwhile, he decided to market these updates among the people
living in the neighborhood. So, he opted direct mail campaign, but he has no
one on his list as a targeted audience.
This is one of the most common problems that many small and
medium business owners face. The only and effective solution to this problem is
the use of database marketing. So, what is it?
Database marketing is a direct marketing technique to the list
of targeted audiences. This marketing technique is now gaining popularity among
various businesses as it helps them to refine their marketing strategy by
focusing more on their potential clients. This helps them to increase
conversion rate, and they're by attaining their business goals.
Till now, this marketing technique was very popular among large
industries with a large customer base. But with the flooding of e-commerce
websites in the Indian market, this marketing technique helps them in creating
more effective and result-oriented campaigns.
Its objective is to do more effective marketing communication
with the most receptive group.
Importance
As it is based on user business data, it helps marketers to find
more relevant customers. When used by experts, it can be very profitable. Here
are some of its benefits:
●
It helps
the company to find new leads
●
Helps in
customer segmentation
●
Improves
overall efficiency of marketing campaigns
●
Provide a
detailed in-depth of the customer purchase behaviour
●
Generates
new ideas for products and services
●
Increased
more personalized experience for the customer
●
Maximum
customer reach with minimum investment
●
It helps
companies to provide better customer services
●
It helps
small businesses to maximize the use of available resources
The most important benefit of this is that it helps companies in
their digital marketing campaigns.
Database Marketing focuses on business data like customer name,
address, E-mail Id, purchase history of customers collected legally and, in
most cases, submitted by the customer himself. So one cannot question the
accuracy of these data.
DataGuru is a renowned name in database management and has helped various companies since its inception. Today we have more than 80 people in our team who have helped more than 300 customers in 3 different countries. Its team is highly skilled and well qualified.
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