New Marketing Strategy for Small and Medium Business

 

Manoj has an electronic store, and he is updating and adding several new products in his shops. These products will be available in-store from next week. Meanwhile, he decided to market these updates among the people living in the neighborhood. So, he opted direct mail campaign, but he has no one on his list as a targeted audience.

 


This is one of the most common problems that many small and medium business owners face. The only and effective solution to this problem is the use of database marketing. So, what is it?

 

Database marketing is a direct marketing technique to the list of targeted audiences. This marketing technique is now gaining popularity among various businesses as it helps them to refine their marketing strategy by focusing more on their potential clients. This helps them to increase conversion rate, and they're by attaining their business goals.

 

Till now, this marketing technique was very popular among large industries with a large customer base. But with the flooding of e-commerce websites in the Indian market, this marketing technique helps them in creating more effective and result-oriented campaigns.

 

Its objective is to do more effective marketing communication with the most receptive group.

 

Importance

 

As it is based on user business data, it helps marketers to find more relevant customers. When used by experts, it can be very profitable. Here are some of its benefits:

 

     It helps the company to find new leads

     Helps in customer segmentation

     Improves overall efficiency of marketing campaigns

     Provide a detailed in-depth of the customer purchase behaviour

     Generates new ideas for products and services

     Increased more personalized experience for the customer

     Maximum customer reach with minimum investment

     It helps companies to provide better customer services

     It helps small businesses to maximize the use of available resources

 

The most important benefit of this is that it helps companies in their digital marketing campaigns.

 

Database Marketing focuses on business data like customer name, address, E-mail Id, purchase history of customers collected legally and, in most cases, submitted by the customer himself. So one cannot question the accuracy of these data.

 

DataGuru is a renowned name in database management and has helped various companies since its inception. Today we have more than 80 people in our team who have helped more than 300 customers in 3 different countries. Its team is highly skilled and well qualified.

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