What is the Goal Behind Database Marketing?

 What is the goal behind Database Marketing?

 

Database marketing is a direct marketing strategy in which customers databases are employed to fetch targeted lists to conduct direct marketing communications. These customer databases contain all the customers’ details including their names, email addresses, phone numbers, purchase histories, and other information requests.

 


It refers to a detailed process of identifying, gathering, and monitoring related information relevant to an organization’s customers. The required data is fetched from different internal and external sources such as promotional efforts, email correspondence, sales information, as well as social media.

What are the objectives of Db marketing?

The main objective of database marketing is to use the information of free company database India to implement powerful marketing strategies to increase the organization’s profits.

3 main stages for effective DM

    Data collection: The very first stage of DM is to assemble and collect the required related to the potential and prevailing customers. This process is carried out to ensure that the data is used in a fruitful way that proves beneficial for the specific marketers carrying out their sales and marketing activities.

 

    Transformation of data into knowledge: At the second stage, data inspection is done so that the data necessary for marketing and communications can be easily obtained. The data is fragmented into existing and potential customers to provide objective and appropriate marketing message required for both consumers sections.

 

    Development of business strategies: The business strategy is implemented shaped in the final stage using both knowledge and information. For instance, the communication system with customers is modified, the resources are distributed, prices and reviews are estimated.

Benefits of Db marketing

Db marketing offers many benefits linked with its process. It enables a businessman and an entrepreneur to segment and focuses the marketing ventures at an optimum cost.

 

A productive database marketing drives high sales by providing information to enable different organizations to identify and bring fresh market opportunities. The customer communication level also goes high by picking a quality level. The organization is able to increase the customer retention rate by forming long-lasting customer relationships.

Db Marketing Techniques

We are going to provide remarkable database marketing techniques which play a vital role for the sales and marketing team to use the free company database India to boost the sales growth without any failure at their end.

 

    Increase Customer Lifetime Value

    Ideal Customer Communications

    RFM (Recency, Frequency, Monetary Analysis)

    Email

    Customer Segmentation

    Analytical Software

    Loyalty Programs

    Multi-channel marketing

 

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